Podcast Neil Wilkins
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 298:33:15
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Sinopse
Alchemist, Marketer, Author, Speaker
Episódios
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Developing Your Self-Reflection Skills
10/12/2021 Duração: 55minIn this webinar recording, Neil Wilkins talks to us about Ego, Self-esteem, Freudian Psychology and more as he teaches 5 techniques to explore in developing your self-reflection skills. Self-reflection is a key habit to master in your personal development journey and compliments his earlier podcasts on the topics of empathy, resilience and communication. This webinar is also available as a video and more information can be found at Neil Wilkins Online.
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How Best To Conduct An Online Survey
03/12/2021 Duração: 33minThere are so many ways to conduct an online survey, from a simple social media poll to a full, in-depth online focus group. In this recording, Neil Wilkins talks to two digital marketers about how to plan and prioritise an ideal online survey for gaining an appropriate understanding of customer satisfaction, to new product scoping. This recording is from Friday Focus, just one way that Neil supports his apprentices through Cambridge Marketing College in a true blended learning environment. Contact Neil directly if you are in the UK and would like to find out more about digital and marketing apprenticeships.
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Introducing the Metaverse
03/12/2021 Duração: 20minWant to know about the metaverse, Meta and how you can respond? Listen to my interview at Cambridge Marketing College and see what you think. What are YOU going to do about it?
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How To Build A Sustainable Brand
30/11/2021 Duração: 01h03minIn this third of a three part series of webinars in association with Cambridge Marketing College, Neil Wilkins talks to Nigel Clark and Charles Nixon about the challenges but necessity of building a sustainable brand. The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective, Neil offers consultancy services to support marketers seeking to introduce the concept of marketing sustainability into their businesses.
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Benefits of Collaboration
26/11/2021 Duração: 46minEver wonder why some people seem to make so much more progress or gain support from everyone around them? It might be because they've figured out how to collaborate effectively. None of us has every skill or infinite time, so collaborating and working together, helps us to scale our resources and get great satisfaction from achieving our goals in an enjoyable way. In this webinar recording for Cambridge Marketing College's professional development series, Neil Wilkins shares models and tips as diverse as Edward de Bono's six hats model to Myers Briggs MBTI personality preferences in an attempt to empower us with the tools and knowledge to benefit more from collaboration. Visit Neil Wilkins Online for more content like this.
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Your Marketing Plan 2022
24/11/2021 Duração: 56minMarketing Plan 2022 is an in depth look at the key topics and focus for creating the most relevant and authentic marketing plan for your business. The marketing mix has changed and in this webinar, Neil Wilkins focuses on purpose, sustainability, less is more, efficiency and importantly, giving yourself more time to reflect and innovate next year. This podcast is in association with Cambridge Marketing College http://marketingcollege.com and forms part of the wider learning and development teaching the College provides to its apprentices. The webinar is also available as video at https://youtu.be/fVCDvUUIB0M Visit http://neilwilkins.online for more content like this and to enquire about marketing and digital marketing apprenticeships for viewers in the UK and for remote marketing mentoring with Neil Wilkins, for international viewers.
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Should The Metaverse Be In Your Marketing Plan?
19/11/2021 Duração: 28minIn this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking. Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life, back in 2003, is potentially a huge commercial and competitive opportunity for us all, today. Listen to this recording and see what you think for yourself. Visit Neil Wilkins Online to watch the video version of this podcast.
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How To Become More Resilient
12/11/2021 Duração: 57minHow to become more resilient at work and in your personal life. This timely webinar with Neil Wilkins, explores the reasons why some people are more resilient than others, techniques you can try in moments of discomfort or crisis and how to build great resilient daily habits using some simple yet effective tools, including the RAIN Technique. "Distance yourself from 'being' the situation" "Reframe anything by changing the language you use to describe it" For more content like this and to listen to this webinar on your favourite podcast platform, visit Neil Wilkins Online This webinar is in association with Cambridge Marketing College, providers of lifelong learning for marketers and PRs.
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CRM on Friday Focus
05/11/2021 Duração: 30minToday's Friday Focus concentrated on the value of Customer Relationship Management (CRM) in marketing. Using Hubspot and Salesforce as examples, we talked about the things to consider when using our customer data and records to enhance the customers' experience and to keep everything consistent across the business. Friday Focus is just one of the ways Cambridge Marketing College supports the digital marketing apprentices on their learning journey. To find out more about marketing and digital apprenticeships (either as an apprentice or as an employer) visit the College website (applies to UK businesses and apprentices only). Neil Wilkins also mentions an upcoming webinar at 11am UK Time on Wednesday 17th November about Marketing Planning for 2022. Register here for this webinar.
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How To Avoid Greenwashing
03/11/2021 Duração: 59minHow to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective. In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability. The conversation moves towards the idea of creating a marketing sustainability guidelines, similar to the equivalent of brand guidelines, with which most marketers are already familiar. Could this be the best first step on the marketing sustainability journey for businesses?
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The Mindset of Continuous Improvement
29/10/2021 Duração: 49minIf we aren't all continuously improving ourselves, our businesses, our lives and everything we encounter in our existence, what's the point? In this marketers' focused webinar with Cambridge Marketing College, Neil Wilkins explores the power of a continuous improvement mindset and how it can bring us more satisfaction and success, each and every day. The concept of incremental improvements instead of striving for the next big thing, is a sure fire way of making continuous improvement a reality in our lives. Let Neil know what you think? To find out more about this webinar series head to Cambridge Marketing College.
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Does Wisdom Fit In Your Digital Content Plan?
26/10/2021 Duração: 30minNeil Wilkins poses this question today inside the Wisdom app... a rhetorical look at whether Wisdom adds value to the digital content experience for your audience. Neil is joined by podcaster Mamdooh Al-Radadi, as they discuss the concept of themes within digital content and how the two-way impromptu nature of an app like Wisdom may open up new content ideas. Neil also talks about using Wisdom to test out new content ideas and especially when researching the relevance of thought leadership topics. To have a live, interactive audience with whom you can explore the relevance and value of topics and titles, may help to filter in and out such content from your wider plan. Join and explore Wisdom
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Marketing Sustainability Episode 1 of 3
25/10/2021 Duração: 59minMarketing Sustainability Webinar 1 of 3 The first of three webinars in the Cambridge Marketing College’s series Marketing Sustainability - How To Future-proof Your Brand. In this webinar recording from September 2021, Neil Wilkins hears from sustainability branding expert Nigel Clark about how to define marketing sustainability and the importance of taking accountability for it within your business. Neil also talks to Joe Pereira, Co-Founder of The Mindful Collective about the importance of putting Purpose at the heart of the sustainability conversation in your organisation. With COP26 next week, there has never been a better time to start the conversation about your own contribution to sustainability improvements. However, as we’ll hear, it’s not as simple as just beginning. Neil, Joe and Nigel consistently talk about keeping an eye on the challenge of Greenwashing and ‘over marketing’ your progress on the sustainability journey. Find out more about what you can do to begin your marketing sustainability jour
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Use Linktree To Realise Your Customer Journey
22/10/2021 Duração: 09minIn this short webinar recording, Neil Wilkins explains how you could use a simple platform like linktr.ee to realise your customer journey. We all know how important it is to choreograph a clear and engaging customer journey through the three phases: Awareness, Conversion, Retention, but how can we do it? By providing clear and simple, single links to the next step in the journey, wherever you are. Linktr.ee is a simple service, ideal for social media biographies, that can help us on our way.
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Does Sustainability Now Fit In Your Brand Marketing?
20/10/2021 Duração: 24minIn this morning's Wisdom talk, Neil Wilkins explores if now is the time to include Sustainability within your brand marketing. Neil argues that now is the time to become more authentic, transparent and mindful of the impact of your business, because your customers are valuing these things more than they ever have. Neil introduces the new marketing mix Product, People, Process, Profit that is detailed in The Mindful Collective website
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The Rule of Thirds in Digital Marketing, a Wisdom broadcast
19/10/2021 Duração: 50minNeil Wilkins' first session on the new mentoring app Wisdom, as he talks about The Rule of Thirds in social media and digital marketing and how best to use it to balance a content strategy. Neil gives two marketplace examples to bring The Rule of Thirds to life and as the number of listeners grew throughout the broadcast it was clear the topic was resonating. For more details about Wisdom, visit the app (iOS only available) and search neilwilkinsx
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Empathy at Work
16/10/2021 Duração: 55minHow do you become an empath at work? What should you do to protect yourself from negative energies? How do you balance supporting and taking on others' issues? In this webinar for Cambridge Marketing College's fortnightly career development series, Neil Wilkins explores some simple yet powerful techniques for enhancing your empathy skills and abilities. Neil believes that empathy can be taught and is here to show you how. More content like this webinar recording is available at http://neilwilkins.online
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Why You Need User-Generated Content In Your Marketing Plan
14/10/2021 Duração: 47minIf you aren't yet benefitting from the amazing value that user-generated content can bring to your digital marketing efforts, Neil Wilkins explains how you can easily and effectively use it to increase awareness and engagement. The research doesn't lie. This is an amazing opportunity to cost and time efficiently super-charge your content marketing efforts. For more episodes like this and to find out more about Neil, visit his website
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How To Become More Agile, Flexible & Creative
17/09/2021 Duração: 48minThere is no 'normal' or 'business as usual', so the time is now for becoming more agile, flexible and creative. In this episode of Cambridge Marketing College's personal and professional development series, Neil Wilkins talks us through the things we can do and think about to meet the challenges and opportunities in this currently crazy world. Take the next steps in your personal development by booking a 1-2-1 mentoring session with Neil at neilwilkins.online
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Sentiment Analysis ~ What you really want to know about your followers
10/09/2021 Duração: 26minSocial media insights are all very well and good. We do want to know how far our posts and advertising is reaching. It's important to understand if and where we are getting good engagement and of course, click throughs, show that our messages are getting through. But wouldn't it be even better if we knew what our customers, visitors and followers were really feeling when they engage with our social media and digital marketing? It's called Sentiment Analysis. Find out whether the responses and mentions you are getting in social and the wider internet, are positive or negative. What about the passion by which the responses are being shared? Important, right? In this 'fly on the wall' glimpse into one of the Cambridge Marketing College Apprentices' Friday Focus workshops, Neil Wilkins explores why and how you can build sentiment analysis into your metrics. For more details about the apprenticeships scheme, visit Cambridge Marketing College website. To book a 1-2-1 mentoring appointment with Neil, check out his b