Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads And Success Thinking

What Do Boundaries Feel Like? That’s the question posted by The Psychology Babes on Facebook and debated by Nicola and Judith in today’s show. In the Show The UK heatwave continues, England win a penalty shootout against Colombia. Judith’s been blitzing the bathroom, the neighbours bring round high-carb gifts and there’s a potential long-term house sit. Nicola and Sarah have their children visiting, and they organised a surprise party for Steph which involved Nicola getting overheated making pasta bake for 40 guests. What’s Fuelled Their Fire? Nicola’s running her July Clicks And Leads 21 Day Challenge and enjoying it. The group is smaller but more actively involved and her process is streamlined. She teaches Judith about how to archive a Facebook Group. Judith is working her way through a coaching-type book with Marion from which they feel they will both benefit as well as their respective clients. Focus of the Week What do boundaries feel like? Nicola has a cracking example to share based on her experiences

Nicola and Judith talk to Charlotte Davies about SEO strategies for small businesses. In the Show There’s been a heatwave in the UK but it is wet in Stoupa and it is cardigans at the ready there, most unusually, although apparently, it happened on exactly the same dates last year too. Nicola’s children arrive this weekend with their cousins and the awesome foursome are moving in almost next door. Nicola’s local friends have also lent her a car for 2 months as they return home during the hot months. Judith waxes lyrical about the full moon. Summertime and the livin’ is easy. What’s Fuelled Their Fire? Nicola’s still excited about IGTV, vertical video on Instagram, and Judith’s got lots to share in this section from a testimonial which made both her and her client cry, to fixing tech glitches, setting up a low-carb affiliate, referrals, book sales, newsletter opt-ins etc., all the result of support from nice clients and FB friends. Focus of the Week Nicola and Judith talk SEO strategies for small business with

What’s the point of blogging in 2018? Should we still be blogging and, if so, why? In the Show Nicola’s been helping a serious business friend by giving him an overview of everything he needs to know about online marketing to lead his team. Judith’s been out and about in posh pubs in pretty villages and falling in love with Wiltshire. The show is recorded on 21 st June, the day of the Summer Solstice in the Northern Hemisphere, and Judith starts with some facts and figures about daylight hours in England and Stoupa. What’s Fuelled Their Fire? Nicola’s thrilled with the news about IGTV, vertical video on Instagram which can be up to 60 minutes long instead of just 60 seconds. Judith’s wrapping up with two clients, always a bittersweet occasion, despite many surprising wins for both coach and client. Focus of the Week If we thought the business case for blogging was over, we were wrong. Nicola reminds us about the hows and whys of creating blog content, so that we can achieve free traffic to our websites, the i

Our guest today is Heather Waring who surprises us with her topic – peeing in the wilderness! In the Show Judith’s been under the weather with The Lurg and Nicola’s enjoying a surprise visit from her bestie, Kim. What’s Fuelled Their Fire? Nicola’s been finding 100% focus on one thing and reaping the rewards. Judith’s been converting three SEO leads from last week. Focus of the Week We thought Heather Waring was going to talk to Own It! about walking the Camino, the Pilgrims Way and the Great Wall of China because women walking and talking is her business, but she surprised Judith and Nicola by talking about peeing in the wild! Apparently many people, especially women of a certain age, are put off the longer walks by worrying about when they will find the next loo, but Heather teaches the listener how to pee in the wilderness and how to get over ourselves and discover how freeing that is! Judith remains unconvinced though much hilarity and common sense was enjoyed by all during Heather’s guest visit. You can

What’s the best way to handle toxic people in your business and your life? Nicola Cairncross and Judith Morgan discuss this sensitive topic.  In the Show Judith continues to enjoy her weirdo trips to meet people, this week Cath and Kay. Nicola’s focusing on her creative writing with talk of agents, competitions, scholarships, writing critique and training for poetry as well as prose. What’s Fuelled Their Fire? Nicola’s excited about Amazon Alexa Skills, especially since Amazon is effectively a very large voice-searchable database and search engine. Judith’s enjoying starting with new clients, finishing up with others, month-ending her own accounts, and recording the final handful of questions from her book onto Listen with Judith. Focus of the Week What do you do when people say “get rid of the toxic relationships in your life” especially if that person is a member of your family, a close friend or work colleague or even a business partner? Words of the Week Judith picks Research and Nicola chooses Audio Mark

Is there room in your specialist niche for you alongside your esteemed colleague who is brilliant and two years ahead of you, or will she think you are a copycat? In the Show Judith’s enjoyed a lovely family reunion with a long lost cousin, and Nicola’s developed an interest in writing poetry. What’s Fuelled Their Fire? Nicola has returned to meditation and the space which she created brought forth a creative solution for her impending new Masterclass idea which is fun and light. Judith’s attracted three new clients to SBBM and talks about how long it takes some people to become clients and how others make the decision much faster. However long a potential client is in your marketing pipeline, your job is to hang in there. Focus of the Week Am I a copycat? What do you do, think and say when there is another person operating in a very specialist niche which you share. She’s two years ahead of you and brilliant and you admire and respect her. You don’t want to watch her output for fear you will become a copycat

Contemplating building a community for your clients and prospective clients? Why do that, and how and where? In the Show Nicola Cairncross and Judith Morgan are challenged respectively by the lack of broadband (needing a new router to keep up with superfast) and the bank, specifically their all too frequent over-sensitive and erroneous fraud alerts. What’s Fuelled Their Fire? Nicola has been running her own biz through the strategy she learned in Playing to Win and talking JVs with various prospects. Judith reflects on GDPR, and some sessions with interesting clients she’s helping to do fascinating things, one business/property option deal in particular. Focus of the Week Both Judith and Nicola love creating communities and discuss the why, how and where of doing that online. They share their thoughts about broadcasting -v- engagement, recommend two books, compare online forums to Facebook groups, how to set up rules, how to get people to join and stay, working out who it’s for, leading your community and fil

Today our guest is Cristina Palma who talks to us about making a difference to the world through social enterprise, and becoming a social changer/professional volunteer. In the Show Nicola’s back in Greece, this time with sister Sarah. There have been parties and Roy delivered lunch to the ladies of Write Club when noisy neighbours obliged them to move venue. Judith updates the listener about her Weirdo newsletter, what happens in Women’s Shed, submitting her 100 words about starting over as a Promo Angel plus a new hairdresser, Stonehenge (twice!) and The Greatest Showman. What’s Fuelled Their Fire? Nicola talks us through the five boxes which create the business strategy from A.G. Lafley’s Playing to Win which she sees as the precursor to the Traction model and Judith enlightens Nicola on the topic of PayPal Credit. Focus of the Week Cristina Palma talks about social changers and professional volunteers who pay to do up to three months in a voluntary post learning something useful while contributing to the

How do you futureproof your business? Is that desirable? Is it possible? In the Show Nicola’s enjoying her time in the UK catching up and socialising with friends and family. She reports on her findings from the ICF Conference in London. Judith’s also continuing with her weirdo getting out and about and meeting people and tells of a day in the pub with her cousin Jane. What’s Fuelled Their Fire? Nicola estimates that only about 10% of the audience at the conference were was she would call marketing savvy which means they were perfect for her Be Everywhere Online tools. Judith talks about an interesting realisation she had from an Entrepreneur of the Day call. Focus of the Week: Dancing in the Future What’s the future for coaching? What’s the future for “normal” businesses? How can we plan for the future as self-employed people? How do you become a futurologist? Words of the Week Judith chooses And and Nicola picks Connection. Project Updates Nicola’s sister, Sarah, is starting today to look at the videos for

If you were starting again in business, what sort would you open now in 2018? In the show Nicola’s back in the UK for an event where she’s speaking at an ICF Conference in London. She’s enjoying being with her family, arriving in time for a late birthday celebration for her daughter. The sun’s out in England and the show is recorded on Bank Holiday Monday due to exceptional circumstances Judith explains involving an old school friend and his wife, a pub quiz, cider, flirting, a big low almost-full moon and an exhausting but exciting sleepless night. What’s Fuelled Their Fire? Nicola invites Judith to think about the questions she might be asked at the ICF gig about the future of the coaching profession, and Judith is delighted with a perfect review of her book. Focus of the Week If you were opening the doors today on a new business, what would it be? Nicola thinks it might be an Amazon FBA business (fulfilled by Amazon). Judith isn’t sure but she would like it to be less sedentary. Before the end of the show,

Do you have a Mental Model which helps you with better decision-making and clearer thinking leading to appropriate action? Today, Nicola Cairncross and Judith Morgan introduce a choice of Mental Models, one of which will be right for you, your business and your life.  In the Show The beach has been bulldozed in Stoupa which means it is officially Summer. Nicola’s been offered superfast broadband and her 30 Day Challenge has converted well to paying clients. Judith’s found a helpful holistic, Helen, who has contributed (along with kefir and vitamin C) to her feeling like a new woman. She was also hot for the first time in April. There’s talk of intrepid folks Hal and Linda, and Lisa and Glenn, and more on the Women’s Equality Party. What’s Fuelled Their Fire? Both Nicola and Judith have been delighted by their respective clients having great experiences, doing good work, paying promptly and generously, and providing top reviews on Facebook and Amazon. There is nothing like the feeling of being a good match fo

Writer, coach, consultant and Wild Woman, Mary Daniels, is our guest this week. She talks about the congruence between people/organisations with the vision to do good and create change in the world and their values and behaviour. In the Show… Judith’s car has sailed through the MoT but she discovered some bad small business news down at the garage while she was there. She reflects on Twitter in the week of her 10th Twitterversary. Nicola’s enjoyed another sociable week of dining out, Reading Club, Mothers’ Day pampering, ouzo and octopus and a birthday party. She has her eye on a chap who is both taciturn and saturnine and has his own boat AND his own taverna! What’s Fuelled Their Fire? Judith’s fire was fuelled by last Friday’s recording session with upcoming podcast guests 9-12 - Rhys, Richard, Alice and Paula. Nicola’s spoken to Justin Brooke about her Facebook Ads account suspension and he’s helped her to rationalise it unemotionally and to find the workaround. Focus of the Week: Mary Daniels – Normal Peo

Nicola and Judith debate this from Jim Rohn: “You don’t get paid for the hour, you get paid for the value you bring to the hour.” In the Show… Nicola’s enjoyed a busy social week with Greek Easter a week later than in the UK and then a second Christmas! The local turkey is conspicuous by his absence though. Judith’s caught up with the calls she missed during last week’s power cut. She talks about her learning from working with her low-carb clients, and working out what she does want in a home next time she puts down roots. What’s Fuelled Their Fire? Nicola’s 30 Day Challenge is going swimmingly, she’s loving it, the clients are getting great results and giving her wonderful feedback and testimonials which she’s finding very affirming. She’s reminded of the power of a simple system. Judith’s done two Entrepreneur of the Day calls this week including one referral from Nicola, Jimmy the pastor from Seattle, Washington. Both will become clients of one sort of another in due course and meanwhile they’ve left glowi

What price a university education in 2018 in an era when information is free?  In the Show… Judith moved house on Good Friday through biblical rain and initially it didn’t go well. Nicola also had trials over the Easter weekend - with her Facebook Ads account. What’s Fuelled Their Fire? Once Judith got back to work after the move and a day lost to a power cut, her fire was fuelled by a great consultation with a PWYW client which went really well and cheered her up to be able to be helpful again. She was also generously rewarded by the ideal client for her time and expertise. Nicola’s found an alternative to her Affiliate Marketing Training product to which she likes to refer her clients at JV Zoo and it sorts out her problem in that they pay commissions immediately.  FOCUS of the Week What price a university education in 2018? The conversation is prompted by a post on Facebook by Erica Blair. It is a viewpoint both Nicola Cairncross and Judith Morgan share with Erica, also with the likes of Gary Vee and James

Nicola Cairncross is running a 30 Day Challenge and asks why do they work and why are they so popular? Judith Morgan doesn't have the answer - she loathes them (mostly). Show Notes: https://ownitthepodcast.com/175 Facebook Group: https://goo.gl/55nJLH

Own It! the Podcast enjoys a first today - guest Tom Evans who teaches us How to Own Time. This is the first of a series of guests educating the podcast's listeners on various topics to do with business and life. Show Notes: https://ownitthepodcast.com/174 Facebook Group: https://goo.gl/55nJLH

The topic of today's show is Being Unbusy, going from Ambition to Meaning as Wayne Dyer called it.  It happens at a different time in everyone's life, a switching of gears from something which appeared to matter to something which now looks more inviting and valuable. In Own It! terms it's the "And Your Life" bit. Show Notes: https://ownitthepodcast.com/173 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross brings the Law of Attraction to today's call and it turns out to be so rich a topic that this show had to be called Part 1, which surprised both Nicola and Judith Morgan. Nicola wasn't a fan of The Secret initially but spends a lot of time catching her thoughts and working on mindset for herself and with her clients. N&J both like Joe Vitale's book Zero Limits and now, thanks to Michael Neill's book Creating the Impossible, Nicola has started daily meditation too which is helping. Show Notes: https://ownitthepodcast.com/172 Facebook Group: https://goo.gl/55nJLH

Snowmageddon in the UK prompts a brief discussion about what's an essential journey. When the weather blindsides you, what's an essential journey compared to protecting the health and safety of those you care about? Today we reconsider the meaning of essential journeys. Show Notes: https://ownitthepodcast.com/171 Facebook Group: https://goo.gl/55nJLH

Facebook has written to both Judith Morgan and Nicola Cairncross (and everyone) to ask us all to review the setting of the groups we belong to. What does this mean and why have they done it? What implications does this sort of thing have when it comes to reliance on Facebook and other third-party platforms. And why are we up in arms when invited to pay for something we so value? Show Notes: https://ownitthepodcast.com/170 Facebook Group: https://goo.gl/55nJLH