Edelman Uk

Talk of the metaverse is everywhere but how can brands make sense of it all? As a follow on from episode 56, we continue the conversation about the metaverse by talking about brands already getting involved in these virtual worlds, hits and misses, and advice for launching effective campaigns in the metaverse. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com 

In the latest episode of Edelman Editions & the Entrepreneurial Spirit Series, Camille Oster, Head of EMERGE UK at Edelman, caught up with Genevieve Leveille, Founder & CEO of AgriLedger, a company that aims to provide the right tools (using blockchain technology) for participants in the agricultural supply chain. Together they discuss the role technology will play in shaping the future of agriculture for the better. Edelman's Entrepreneurial Spirit Series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.

The pandemic permanently disrupted traditional working patterns and office culture. But it also created an opportunity to rethink and evolve the ways we work. Companies are now creating the workplaces of tomorrow - today. How can they use technology to make sure these workplaces are as inclusive as possible? On this episode of Sideload, we chat to Dave Prezzano, HP's UK and Ireland MD about the office of the future, examine how the right tech can make a huge impact on inclusivity and hear from two Edelman employees to find out how they are navigating the world of hybrid work. Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

It’s the hot new buzzword of 2022 – but what is the metaverse and why should we care? In this episode of Sideload we speak to Benedict Evans, an independent analyst who has spent 20 years analysing technology, mobile and media trends, and Edelman’s Chief Operating Officer, Justin Westcott, to find out. Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

In episode 13 of #EdelmanEditions, Ben Franklin, Account Manager, Edelman UK caught up with Matt Ellison, a highly sought-after, entertaining, and thought-provoking transgender speaker. For this session, we teamed up with Edelman Equal in recognition of LGBT+ History Month to increase the visibility of LGBT+ people, their history, lives, and experiences. Edelman Equal’s mission is to inspire a diverse and inclusive environment that enables every employee to be their authentic selves. Matt provides his insights on change, as someone who has made such a huge and fundamental change himself, and how it applies to everyone in all areas of professional and personal life. With an increasing number of trans folk having the courage to transition, yet with so many still facing discrimination and ignorance, transgender issues and diversity & inclusion are currently more relevant than ever.

In the latest episode of Edelman Editions & the Entrepreneurial Spirit Series, Samir Mamun, Senior Account Manager at Edelman, caught up with Josh White, Co-founder and Marketing Director of CanO Water, the infinitely recyclable solution and alternative to bottled water. #DontBottleIt Edelman's Entrepreneurial Spirit Series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.

Fresh from our visit to Web Summit 2021 in Lisbon, we spoke to Gerry Wisniewski and Cozzy Howard about the forthcoming metaverse, growing prospects for European startups and climate tech.   Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com  

Following the release of our fifth annual Trust Barometer Special Report: Institutional Investors, Edelman’s Olivier Lebleu, Head of ESG and Luciana Berger, Managing Director Advocacy and Public Affairs, sit down to discuss this year’s highlights.

In the latest episode of Edelman Editions, Camille Oster, Head of Emerge UK launches our new Entrepreneurial Spirit Series. The series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.   To kick off the series, we caught up with Dr. Helen O’Neill, CEO & Founder, Hertility Health, who set up the company in 2020 with a mission to make information about female health accessible and affordable. Helen and Camille discuss the #ReProductive Revolution, the importance of educating and encouraging proactive health, and the challenges and rewards of setting up your own business.

In the latest episode of #EdelmanEditions, Ishtar Schneider, Associate Director, Edelman UK, caught up with award-winning author, broadcaster and mental health advocate, Gemma Cairney to discuss #WorldMentalHealthDay, the importance of talking openly about mental health and recommendations on how to articulate how you feel. Reflecting on her own experiences, Gemma discusses how she manages her mental health and top tips on protecting your overall mental wellbeing.

In this episode of #EdelmanEditions, Ruth Warder, Co-CEO, Edelman UK, caught up with Esther Odejimi-Uzokwe, Programme Director, 10,000 Black Interns to explore the inception of the programme and what it sets out to achieve. They explore barriers to entry within business, and how they should be tackled; the importance of intersectionality in DEI; and what’s next for the programme.

In this episode, Elizabeth will help people understand how disabilities vary per individual, the challenges people with disabilities face in the workplace and wider community, the language used around disability in the workplace, and how to be a better ally for those with disabilities. Using her lived experience, Elizabeth inspires positive social change and illustrates how supporting all people in our communities leads to a more thriving community and workplace.

Camille Oster, Associate Director, Edelman Emerge UK, and Jeremy Lucas, Managing Director, Corporate Affairs, caught up with Ben Hurst from Beyond Equality, to discuss allyship, and the role we can, and should, play to help us reach gender equality in the workplace.

We're being misinformed and it's affecting businesses and society at large. What can we do about it? In this episode of Sideload we speak to Anjuli Bedi, Meike Wolfe and Daria Bakina from Edelman DxI about the role played by behavioural science in helping to deal with fake news. Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com  

Great earned campaigns are hard to come by. In B2B, they’re even rarer. With complex ideas to convey, how can technology help transform marketing creativity? This time on Sideload, we have highlights from a recent fireside discussion with Jonathan Bean, Chief Marketing Officer at Sinch, and then we’ll deep dive and discuss creative bravery in B2B & lessons learnt along the way, to understand how technology and creativity can intertwine. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com   

In episode 5 of #EdelmanEditions, Lizzie Rabone, Associate Director, Edelman DxI, caught up with comedian and feminist Deborah Frances-White to discuss creating an inclusive environment in the workplace, feminism, moving past guilt and building tribal trust.

Ruth Warder, Co-CEO Edelman UK, met with creatives Ron Timehin and Misan Harriman to talk about their new film 'Fortitude', a film Ron was inspired to make following the Black Lives Matter movement last summer. The three sit down to discuss the inspiration for the film, how it was made, and the topic of race more broadly in the UK today.

There's been a lot of talk about flexible working in the past year. But as things slowly start to settle and we relearn our working habits, is it time to revisit the conversation around the four-day working week? We speak to Anita Velinova from Workiva, who have embraced the four-day week, about the team, tools, and tech that supported the change.

Ishtar Schneider, an Associate Director from Edelman's Healthcare team sat down with Sophia Thakur, a spoken poet and writer on everything from mental health and diversity to politics and wellbeing. As part of our powered by GWEN series, Edelman's Global Women's Equality Network, Sophia talks about where she gets her creativity and inspiration; how she’s built her success and overcome adversity; and her experience being a female in 2021.

Edelman UK’s Director of Purpose, Mark McGinn sat down with Lindsey Block, Head of Partnerships and Capacity Building, Ethical Trade for Primark and Katie Burgess, Commercial Director, Fairtrade. They dug into supply chains, and in particular re-imagining supply chains, as part of Edelman’s road to COP26 programme.