Pragmaticlive

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enablement, and more.   Andrew Peterson, Co-Founder of Clozd, the leader in win-loss analysis, explains how to optimize your win-loss analysis program.   Andrew has expert advice on the win-loss best practices to increase your win rate, whether it be getting started or leveling up your current program.   In this conversation Andrew will share: How to get started with a win-loss analysis program Tips to optimize your current program How to take the data you receive from your program and use it to implement necessary change 

“I have taken the classes before and have used so many of the concepts from the Framework at the various companies I've worked at, but to be able to get in there, teach it to so many different groups, companies and people with diverse backgrounds—It just shows the power in The Framework and the Foundations class,” —Dan Corbin, Pragmatic Instructor   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Dan Corbin about what students will learn in Foundations. Specifically, how Foundations can help the newest product managers understand their role better. And how long-time product managers can use what they learn to better explain their work and expectations to their team and other departments.   They also discuss: The five key sections in the Foundations course What makes the Pragmatic Framework powerful and effective The common challenges product professionals encounter How can students get the most out of the training when they enroll

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on anecdotal information and never truly understanding the buyer” — Diana Igua   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews two experts from DoubleCheck Research —Diana Igua, director of marketing & operations and Jen Doyle, research director, about why win/loss is an essential activity for any company.   They discuss: What win/loss programs provide to product managers, product marketers and sales teams Why a collection of conversations is more meaningful than one story How to establish a standardized and focused process for structuring win/loss research Why surveys aren’t an adequate replacement for win/loss interviews Two approaches to get target groups to engage with a win/loss interview Additional Resourc

“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young   What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we look a little closer, maybe the data was saying exactly what would happen, the team just didn’t listen.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about the lessons CNN+ can teach product managers.   They discuss: What early warning signs did CNN+ ignore that might have indicated the product wouldn’t succeed The conversion rate you should expect going from a freemium model to a premium model Why you need both data and stories to effectively communicate market research Keep Learning Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around t

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven methodology and sure-fire approaches to hone-in on the attributes and differentiators that set you apart from your competitors? We got you covered. Leon Stigter, Senior Technical PM at Amazon Web Services, covers topics on distinctive competencies and when and how innovation can become your biggest ally. In this discussion Leon will share: How you can find distinctive competencies and turn them into assets Why does “distinctive” matter in distinctive competencies? How to use marketing as a top asset when telling your story Why data is a key factor in your process

“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about distinctive competencies and how to avoid some of the biggest pitfalls when identifying them.   They discuss: Distinctive competency as it relates to core competencies Examples of distinctive competencies: innovation, culture, customer intimacy, patent portfolio Why you can’t innovate like Apple >> Read More The consequence of assuming distinctive competencies without external validation Why technology isn’t a good distinctive competency How many (or few) distinctive competencies you should have in your organization The strategies for shifting distinctive competencies (the slow way and the fast way) Enroll in Foundations and get a lifetime free membership to the Pragmatic Alumni Community Stud

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt   They discuss: Sprints and how the market cares about usefulness and impact—not methodology Who is driving the release planning discussions How to collaborate for a launch Why requirements should start with data and market research The helpful role of a retrospective Additional Resources Want to learn more about effective launches?   Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today  

“It's been a really interesting time to see such a high degree of camaraderie and cheerleading in the community because everyone is working on leveling something up; they want to grow their team; they wanna grow their influence; they wanna grow their own skill level.” — Georgina Donahue, Director of Community at Pragmatic Institute   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Georgina Donahue, the director of community at Pragmatic Institute, about the growth of the Pragmatic Alumni Community.   They Discuss How the community helps connect alumni with jobs, candidates and innovative hiring strategies The types of engaging conversations happening in the community around building cross-functional teams and collaborating with other departments Masterclass opportunities exclusive to community members Enroll in Foundations and get a lifetime free membership to the Pragmatic Alumni Community   Students learn how to Become market-driven by exploring con

This episode was recorded during our recent Product Chat Webinar.   Hear how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources from Editorial and Metadata Leader at Netflix, Anjana Gopakumar.

“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.”   Content planning is just as much about listening as it is about producing. It’s about joining existing conversations with new ideas, not just publishing interesting thoughts. So, in this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic content marketer Kristy Sturgill about Pragmatic’s system for content planning.   They discuss: How to find context, study competitors and review search engine results The metrics for measuring content How to be a steward of content by taking care of the work that already exists Additional Resources   Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that

“When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me, is being real and genuine and authentic as I possibly can be."   There was a time when content marketing was new and fresh and the competition was sparse. That day has come and gone, so how do we compete and engage with a strategy that everyone employs at some level? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Brett McGrath from The Juice on all things content marketing and content distribution.   They discuss: How to think beyond the inbound methodology Why distribution is the path to having a proactive marketing strategy The ways that content can build valuable relationships Vulnerability as a superpower and experimentation as a strength Additional Resources Market. This course helps you gain a thorough understanding of your buyers and ho

“With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community.   Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.   They discuss: Why video is so powerful for building empathy and showing authenticity The challenges companies face when they start incorporating a video strategy Strategies for measuring success How to repurpose long-form videos in shorter formats Additional Resources Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can bui

This episode was recorded during our recent Product Chat Webinar.   Join Mamuna Oladipo, MBA, VP of Product at Shopify for her discussion on understanding use cases, creating killer UX approaches and developing innovative strategies that span globally. You will hear insights on things like... Where to generate innovative and bold UX ideas How to delve into your users to understand patterns How to measure user efforts and KPI’s to pay attention to Ways to optimize UX experiences that increase both adoption and retention

Yes, Agile is typically associated with product and engineering teams, but the principles can be powerful when applied to the job search. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic’s newest instructor Dan Corbin about his unique approach to finding jobs in products.   They discuss: The different stages of the job search Why an iterative approach can reduce feelings of failure How having a partner in the job search can help improve the experience Additional Resources Foundations on Demand In this course, you’ll learn to master the Pragmatic Framework and the activities needed to bring a successful product to market. You’ll take *the first step to becoming truly market-driven.* This 7-hour course is self-paced and you’ll have one year to complete the curriculum. After passing the final exam, you’ll receive your first Pragmatic Institute certification and be invited to join the robust Alumni community. Register Today Learn More About Found

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews David Bard, product management and user experience leader. In his business, David focuses on coaching product teams from conception through execution and market launch to ensure success.   Rebecca and David explore the role and impact of curiosity on product teams. They also discuss: Recent research on curiosity How you can encourage curiosity at your organization and on your teams Strategies to stimulate and exercise curiosity How humility can overcome the Einstellung Effect Additional Resources Foundations on Demand In this course, you’ll learn to master the Pragmatic Framework and the activities needed to bring a successful product to market. You’ll take the first step to becoming truly mar

This is part four of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the immersive Star Wars experience that comes at a premium price.   “This story is all about price segmentation. Disney doesn’t need to sell to everyone who comes to the park—just a few people.” - Mark Stiving   They discuss: The reason why people buy the $6,000 hotel room at Disney: Star Wars: Galactic Starcruiser Why Mark thinks the hotel Room is underpriced How comparison helps the buyer justify pricing structures Want to Learn More About Pricing Strategies? Pragmatic Course: Pricing | $1,195 Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting. You’ll be introduced to several pricing tools including: Product Port

This is part three of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the trends in the housing market.   “The number one takeaway from this and to take away from every pricing situation is that we always put ourselves in the minds of our customers and try to figure out how are they making decisions.”   They discuss: The elements driving buyer behavior in the housing market. The reasons why Zillow stopped flipping houses. Answer: Labor shortage and “the winner's curse.” How we can apply lessons learned in the housing market to B2B and SAAS companies. Want to Learn More About Pricing Strategies?   Pragmatic Course: Pricing | $1,195 Learn more about pricing segmentation in the Price course. You’ll also learn how to determine market value and how to maximize your profit while minimizing discounting. Y

This is part two of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   Should Dollar Tree increase its product prices to $1.25 or reduce its costs by offering less at the same price? Well, they increased their price for the first time in 35 years, but was it the right choice?   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the concept of shrinkflation. Specifically, how to know when it's the right time to increase prices or decrease costs.   They discuss: Why we might notice changes in volume, features and quality more than price changes. How do we make changes that increase profits but don’t upset buyers or users? Why now might be the best time to experiment with pricing. Want to Learn More About Pricing Strategies? Pragmatic Course: Pricing | $1,195 Learn more about pricing segmentation in the Price course. You’ll also learn how to determine ma

“It wouldn’t surprise me if these latest price increases won’t work out as well as previous ones,” - Mark Stiving   This is part one of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Mark about the streaming wars and more importantly, subscription-model pricing.   Netflix increased its pricing at the start of 2022 by $1 - $2 per month depending on the selected plan. Additionally, they are testing how to charge more for “sharing” accounts with friends and family who live in different places.   They discuss: How do we get different customers with different willingness to pay to still buy our product? The risk of offering ad-supported cheaper versions Why “good, better, best” options work so well in subscription services Want to Learn More About Pricing Strategies? Pragmatic Course: Pricing | $1,195 Learn

Let’s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-selling author, and a recognized marketing and innovation strategist.   They discuss: Why innovation is everybody’s job The 7 different innovation archetypes How an innovative Valentine's Day commercial sold routers in a new way > Watch It Additional Resources Take the Innovation Archetype Assessment *Re:Think Innovation by Carla Johnson*   Focus This course shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Successful innovation happens when you know how to strategically direct your efforts and resources on the best ideas. >> Learn More   Design This course teaches you how to take a human-centered approach to market problems, so you can partner with