Pragmaticlive

"Understanding precisely why your users are happy or frustrated should inform the product roadmap and your continuous improvement efforts are likely to enhance your company's reputation." - Evan Klein In this product chat, Evan Klein, Founder and President of Satrix Solutions, shares insights on understanding customer behavior and its impact on business success. The conversation revolves around the importance of data-driven decision-making, focusing on key data points businesses should monitor. Evan also emphasizes the significance of staying attuned to customer sentiment and discusses the best practices for obtaining unbiased and unfiltered feedback from customers. In this presentation, Evan discusses: Benefits of a strong user experience The purpose and how to conduct a key driver analysis Why humans (not machines or AI) should be responsible for thematic analyses Risks of data quality and reliability Who should conduct customer interviews and other best practices Unlock Your Product Management Potentia

“Your best messaging is often going to be the messaging that a customer gives to you.” -  Aneri Shah   In this episode, Rebecca Kalogeris interviews Aneri Shah, the head of B2B marketing at Ethos and a seasoned product marketing professional.   They delve deep into the importance of understanding your buyers and capturing the 'voice of the customer.' Shah brings forth her experiences from working with tech giants like Microsoft, Meta and insurtech company Ethos to shed light on successful product marketing strategies.   In this episode, Aneri further explains: The vital importance of deeply understanding your buyers for successful product marketing. How and where to utilize the voice of the customer The real value of in-product communication How she uses AI to help with messaging If you want to delve deeper into these topics and understand how to make your products more customer-centric, enroll in Pragmatic Institute's Market course. You’ll learn how to thoroughly understand your buyers and how they like to

“Even one conversation with one customer can be so impactful to what we can deliver.” - Daniel Alleyne   In this episode of Product Chats, Rebecca Kalogeris, VP of product strategy at Pragmatic Institute, interviews Daniel Alleyne, a former Deloitte consultant and current product manager at Ivy Charging Network.   The discussion centers around Daniel’s non-linear journeys to product management and highlights the significant impact of curiosity and market research.   They discuss: The pervasive nature of imposter syndrome in product roles, particularly among those who have followed non-traditional paths, and its role in fostering ongoing learning and personal growth. Effective strategies to underline the importance of market research and secure buy-in from stakeholders and leaders. Approaches to building trust within organizations to garner the time and resources necessary for comprehensive market research. Techniques to continually demonstrate value during the market research process, ensuring sustained suppo

“Break the communication barriers to your organization with data.” - Paul Meresanu   In this episode, Georgina Donahue, director of community at Pragmatic Institute interviews Paul Meresanu, the director of product management at Jedox Cloud Platform, on incorporating data into product strategies.   Paul Meresanu is an experienced product leader with knowledge in leading product management teams in software, SaaS, and B2B companies on a global scale, ranging from small startups to established enterprises. So listen in while Paul shares stories demonstrating why data is a powerful ally for product managers.   Paul is also a 2023 ambassador for the Pragmatic Alumni Community. He leads the “Data Insights” group.   In this episode Georgina and Paul discuss: Using data to make decisions when choosing a path for a product or starting a new product? How to encode and decode qualitative data Tools for managing qualitative data Keep Learning with Pragmatic’s Insight Course   In this course, you’ll learn a grounded and

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date information within your roadmap can lead to missed opportunities, wasted time, and potential revenue loss.   In this episode, Mina Hanna, a senior product manager in FinTech at Verizon, shares invaluable strategies and approaches for effectively implementing roadmaps.   Mina emphasizes the importance of strategy alignment, understanding business objectives, stakeholder management and effective communication.   During this episode, Mina: Provides practical examples and insights on creating roadmap clarity Explains setting realistic timelines Demonstrates collaborative tools Keep learning about roadmaps by enrolling in Focus. Learn how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with m

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.   In this episode, Rebecca and Ross discuss: How product marketers can build credibility The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue) Why product marketers should participate in sales calls   Do you want to learn how to measure your strategies against the metrics that matter most to your organization? Enroll in Market. In Pragmatic’s Market course, you’ll learn how to align across go-to-market t

In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible.   Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.  

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."  - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively.  They discuss pricing strategies such as focusing on products that are add-ons, using market segmentation to adjust prices, and creating a new product version by taking away some features and charging a lower price. These strategies can help companies increase revenue without causing too much disruption or risking losing customers. The conversation contains valuable insights and practical tips to help professionals elevate their products, company, and career. Tune in to this episode to learn more about effective pricing strategies and take your

“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula   What makes Pragmatic’s courses effective and impactful? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, and Erica Sutula answer that question.   Erica is a passionate learner and an expert in creating learning experiences that motivate and engage adults. She finds joy in exploring new subjects and acquiring knowledge and loves nothing more than sharing that knowledge with others in a way that inspires and motivates them.   They discuss: What is instructional design How Pragmatic helps students implement their training after they’ve completed a course The impact collaborative learning has on outcomes What is problem-based learning Why certification exams help with the long-term transfer of knowledge and skills Ready to transform your organization into a market-driven powerhouse? En

“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson   In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and Erik Johnson, knowledge group manager at Aha! have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software.   Ian and Eric Discuss: The three common pitfalls of market research How Aha! prevents market research from getting lost in digital drawers The three-prong test to validate and prioritize problems (and a tool to help) Aha!’s product value scorecard and idea portal How to effectively bring market insights to the development and design teams How to get buy-in for a new roadmapping tool About the hosts: As the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposef

“Use that user empathy superpower with your engineers. See that they are your partners, not your resources.” - Kirsten Van Detta   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of product for Pragmatic Institute, interviews Kirsten Van Detta, group product manager at LinkedIn, about improving the PM/Engineering relationship.   Kirsten Van Detta is a passionate product manager with a diverse project management and business analysis background. She discovered her love for product management when she landed her first role leading a team for a flagship CRM that was sold to external customers. Since then, she has worked on products of all sizes, from large enterprise-scale products to smaller projects for universities.   Currently, Kirsten is working at LinkedIn, where she is focused on sales technology. She thrives in the product management role because it allows her to do everything she loves, from developing strategies to executing and delivering projects. Her experience has given her a unique perspe

This episode is from our latest Product Chat webinar >> watch the webinar “I really encourage you whenever you have a task think about whether you have to do it or whether the ChatGPT can do it for you.” - Nils Janse   In this episode, Nils Janse, founder of Delibr, explains how product professionals can integrate AI to enhance products and workflows.   During this episode, Nils discusses: The limitations and capabilities of GPT-3 and GPT-4 The applications for generative AI, evaluative AI and interactive AI An example of how Delibr uses AI to build PRD Prompt engineering approaches Want to Join Pragmatic’s alumni community?   You’ll get your free lifetime membership when you complete your first course—Foundations. In Foundations, you’ll learn how to master the Pragmatic Framework and build products the market wants to buy.   Enroll Today   If you’ve already completed Foundations, our course selector tool will help you decide on which course to take next.

“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook   In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook dive deep into Netflix’s latest policy updates to discuss the importance of pricing changes in a subscription-based business.   During this episode, they discuss: Netflix’s latest changes and the impact The reaction in the market to the password-sharing crackdown Why businesses should avoid making customers feel like they are being punished with pricing changes The ways Netflix could approach the policy change differently How Netflix could improve its messaging and policy launch moving forward to earn goodwill with current and future customers Want to learn more from these Pragmatic Instructors? Enroll in Price You'll learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies. We'll teach you how to eva

“Data in a spreadsheet is going to have a limited effect. How you tell the story and how you convey that to members of the leadership team in a way that is easily digestible and makes it clear how they can act on it is vitally important. If the feedback is only shared with the CEO or with one department, then you're leaving a lot of opportunities on the table.” - Evan Klein.   In this episode of Pragmatic Live, Eddie Gordon, courseware designer at Pragmatic Institute, interviews Evan Klien about win/loss, customer feedback, and employee engagement programs.   Evan is the founder and CEO of Satrix Solutions. With a passion for voice of customer programs, Evan drew on his experience as the head of client satisfaction at a digital agency to create a business focused on helping B2B companies listen and respond to their most important constituents, including customers, prospective customers, former customers, and employees.   During this episode, Eddie and Evan discuss: How to implement systematic feedback process

"In an environment where there is not good collaboration, ultimately, you don’t leverage the expertise of everyone. You’re leaving all these superpowers on the table because people aren’t talking. The key to innovative ideas is leveraging the talents of a whole group.” - Teresa Brazen   In this episode, Pragmatic Instructors Cindy Cruzado and Teresa Brazen discuss how product managers and designers can work together to create intuitive, innovative products.   Cindy and Teresa will provide insights into: Why you should bring in design earlier in the development process How designers and product managers approach the development process differently Navigating the conflict between desirability, viability and feasibility Enroll in Pragmatic’s Design Course for Product Managers Learn how to create innovative, intuitive products that the market will embrace. Gain a human-centered approach to market problems, partner with designers, and deepen your understanding of target users. With the skills and knowledge gained

“The first market we have to sell to is our executive team” - Steve Gaylor   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?   In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott discuss putting Pragmatic training into practice.   During this episode, they discuss: The challenges product professionals will face when trying to implement change in their role and company How to get buy-in from the executive team to build a market-driven culture Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company How to manage through influence versus authority Want to learn more from these Pragmatic Instructors? Enroll in Foundations, where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy. Enroll in Fou

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones.   “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the wrong person. So they defer to the perceived wisdom and expertise of others. In doing so, they abdicate their most important responsibility, which is to figure out what they need for that team to achieve its particular goals at that moment, at that company.” - Matt LeMay   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Matt LeMay, partner and principal product management consultant at Sudden Compass.   Matt LeMay is an accomplished product leader who has helped various companies enhance their product management practices. He co-founded Sudden Compass, a consultancy that has helped several organizations such as Spotify, Google, Clorox, and Procter & Gamble with customer centricity. He is also the author of A

“The first success criteria for positioning I use is if all the key constituents within the client organization have clarity and a united point of view on what the brand and the company stand for. The second is if the salesforce feels energized. The ultimate metric is business success, such as customer acquisition or growth.” - Ulli Appelbaum   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ulli Appelbaum, an independent brand strategist about positioning.   Ulli has over 20 years of experience developing communication strategies and positioning platforms for various clients. Ulli recently authored the [Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positioning, Faster](A Simple How-To Guide To More Compelling Brand Positionings, Faster)   They discuss: Ulli’s systematic approach to branding and positioning, including internal stakeholder interviews, competition analysis, and customer research. Types of positioning delivera

This episode is from our latest Product Chat webinar >> watch the webinar When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can you best identify the key elements of a launch and utilize evaluation to ensure you’re building upon each launch successfully. Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure you are driving powerful outcomes. In this conversation Trishna will share: The key components of what drives a successful launch according to a PM How to plan and execute launch strategies that remain streamlined and on track Metrics and Data Insights you can look to, to measure success and effic

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson   In this episode of Product Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.   Rebecca and Diane discuss: The people and teams that should be involved in a launch—but often aren’t Why you should use a launch readiness assessment rather than a launch checklist How to not lose control of a launch Why are product marketing managers often overlooked in the launch process Want to learn more about effective launches from Pragmatic Instructors like Diane? Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today