Informações:
Sinopse
Welcome to Pragmatic Live Radio where youll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals.
Episódios
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Pragmatic Framework Success
01/02/2019 Duração: 19minDo you struggle to find the right way to implement the Pragmatic Framework into your business? Dave Daniels, vice president of customer success at Pragmatic Marketing, returns to Pragmatic Live to discuss his new role and ensuring students are able to successfully implement the Pragmatic Framework into their businesses. Dave discusses our new Pragmatic Labs, which help bring the Framework to life in your organization, as well as other tools we’re creating to enhance your Pragmatic education. Would you like one of our experts to come to your organization and help you implement elements of the Pragmatic Framework? Contact our sales team for more details. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
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Win/Loss Analysis: How You Should Be Doing It
17/01/2019 Duração: 27minYou already know the importance of win/loss analysis, but do you really know how you should be doing it? Rich Schroeder, president and founder of Anova Consulting Group, returns to Pragmatic Live to continue his discussion on win/loss analysis. Not only is it important to do win/loss analysis at your company, but it’s important that you do it right. Rich talks about the goals and pitfalls that can happen when win/loss analysis is and isn’t done correctly, and how to use the data to really benefit your organization. Check out our previous podcast with Rich Schroder, Win/Loss Analysis: Why You Should Be Doing It for more great information. If you’re looking for great tools on how to do win/loss in your organization, make sure you take our Foundations and Focus courses, and check out our resource center. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
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Boeing’s Approach to Product Management
10/01/2019 Duração: 26minDid you know that global companies like Boeing have integrated the Pragmatic Marketing Framework into their product management structure? Ahmed Abukhater, senior product management leadership, Boeing chief innovation office, joins Pragmatic Live to discuss how Boeing is using the Pragmatic Framework to better focus on the customers and the market. He and his team focus on the market and the customers to build and develop products that are market-validated using skills learned from Pragmatic Marketing courses like Foundations, Focus and Build. See how Boeing used Pragmatic Marketing to streamline and balance their roles and responsibilities for the ultimate outcomes. Looking for more great tips on how to implement the Pragmatic Marketing Framework as Boeing did, make sure you take our Foundations, Focus and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
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