Pragmaticlive

In this episode of the Pragmatic Live podcast, The Pragmatic editor Andrea Ozias is joined by Eric Boduch, co-founder of Pendo. Listen in as Eric shares his thoughts on his recent article in our latest edition of The Pragmatic magazine. Learn how to scale faster with product-led growth, and Eric’s tips and tricks on how this method has transformed from products he’s marketed and launched in the past. Get tips on how to leverage your product’s performance to accelerate, expand and retain customers, with Eric’s thoughts on: Taking steps to identify hurdles and challenges to align product-led growth within the organization Recognizing the ways to utilize the data, features or usage of your product to help drive growth  Identify what makes people the most excited about your product

“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.”    This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they can use that data to get a better understanding of who they are selling to and why data is important to every stage in the product life cycle.  Product managers take on an important role that includes getting to know customers and how they are interacting with a product. When the meeting is over, however, there needs to be a systematic way of collecting information and validating decisions. Keith explains the benefits of usage data across the product lifecycle and provides tips and tricks on how to present information to leadership, from basic metrics to user profiles.  “What people do and what they say they do a

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?    Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.  Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer.  This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundatio

Are you curious why AI is crucial to the success of your business? What are the practical applications to use AI for success? We discover how to utilize it in the workplace in this #Podcast with Sanjay Srivastava from Genpact. He joins us for this episode of the Pragmatic Live to discuss Implementing AI in the Enterprise and how to approach the challenges for adopting AI, the current state of AI and how to solve for explainability.  We chat with Sanjay to discover what it is that companies do as they realize the need for AI. Sanjay explains that although it takes time to contextualize and get AI projects off the ground, the industry is continually seeking ways of shortening time to get these projects moving and accelerate their success.  Listen in as Sanjay Srivastava tells us why AI is successful in solving problems in the Enterprise - from adding benefits to saving time, and how you can track insights and sources to make it work for your company.  Make sure you check out this podcast with Sanjay Srivasta

“I think that storytelling is the key to marketing” - Martin Aguinis How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results. From utilizing your customers to announce a new feature, to knowing your product thoroughly enough to connect its users to it, Martin discusses how he makes that connection and how he has broken many traditional marketing frameworks to successfully launch products. He shares with us one of his secrets to success: how taking a step back and thinking about/repurposing information can provide massive insight. Make sure you check out this podcast with Martin Aguinis on Marketing to the 99%, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you

Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization. Listen in as we discuss Lori’s three questions that include: What is my market opportunity?  Where is my product headed, and why? What does success look like, and am I achieving it? Read the transcript for this episode here!

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.  As the chief product officer of BAE systems, Neal joins Rebecca Kalogeris, VP of sales and marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. From leveraging a team’s core capabilities to depending on their functional outputs for success, Neal describes how he tailored his organization’s methodology and application to fit each of the roles that within the larger organization.  Read th

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved? Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch. Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources. Rather read this great episode?  Click here to get th

  From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data analysis to better understand and connect with customers, buyers and users.  Subscribe to the PragmaticLive podcast series and never miss one of our great episodes.

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available? Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences.  Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources. 

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos.  Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they?  Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for product managers, product marketers, business leaders and their teams to build the soft skills that will separate the average businesses from the high-performing ones. Learn all about fostering a non-judgmental working environment that promotes trust and support, active listening for understanding and building curiosity, applying constraints and using blocking responses.  Make sure you check out the webinar this podcast comes from, as well as our other podcast with Elizabeth Hodos. And subscribe today so you never mi

How valuable are digital asynchronous events? Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness. Make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How are financial institutions using data and data science to create better products and offer better services for their customers? Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend more time identifying and implementing opportunities and less time finding that information. But navigating the restrictions regarding financial data can prove difficult. Listen to this podcast to see how Gavi and his team are building a data-driven foundation for Dime Community Bank.  Want to learn more about data science at the business level? Check out The Business of Data Science, designed specifically for business leaders who want to bring a data-driven culture to their organization. And make sure you subscrib

Many companies today focus on creating a product and then finding their market, but is that the best way to go? Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.  Want to learn more about market research, persona building and product marketing? Check out our Foundations and Market courses. And make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How well does your team communicate? How well do you collaborate? Are you sure? Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over each other instead of listening, and how to best remedy those issues so you can have more productive conversations.  Want to learn more about using improvisational theater techniques to improve your team’s soft skills? Check out our recent webinar with Elizabeth Hodos, “Improv(ing) Collaboration.” And make sure you subscribe so you never miss out on any of our great content. 

How to Launch and Grow a Subscription Business Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master.    Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket.    This podcast was taken from our July, 2019 webinar “How to Launch and Grow a Subscription Business.” Make sure you check out Mark’s subscription growth calendar, watch the webinar version of this podcast, and sign up for August’s webinar where communications expert Elizabeth Hodos will be showing you how to enhance your collaboration and communication soft skills using improvisational theater techniques.

It’s official, guys. Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level.    Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond the traditional beta test is essential. Listen in as Luke describes the three different types of testing—Alpha, Beta and Delta testing—and how it can help your business create better products so you can improve revenue and happier customers.  LISTEN TO PODCAST Want to learn more about market validation and market discovery? Make sure you take our Foundations course today. And make sure you l

  Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, in part 2 of (Be a Better Manager) to further discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, effectively on-boarding new personnel and fully immersing them in a companies culture, are a few of the topics they cover in the second part of this great podcast.   Want to learn to be a better manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.