Chirocast

What is really happening when a child has colic or reflux? There is a mis-interpretation of the experience. The baby has taken in food but then it mis-interprets the meaning of that food! The problem isn't a lack of Pepcid or Prevacid. It is a confusion of the situation. Of course there might be a physical or physiological issue (sensitive/allergic to something in the breastmilk/formula), but the underlying question is: why? It all points to the brain!

No matter what your chosen profession, are you training like an Olympian? What are you doing everyday to hone your craft? If you are done with your 'required' tasks of the day, how do you spend the rest of your workday? Are you reading books, listening to podcasts, doing activities that empower and inspire you? Are you aiming for the Gold? That which you focus on, you become. If that is true, then focus on what you really want!

Four of the best words you can hear from a new practice member: You gave me hope! There are so many kids with so many challenges out there today. The latest statistics show 1 in 5 kids have a mental health disorder. Wow! We've got to reach more kids! Heal the world, one child, one family at a time, with brain & nerve system based chiropractic care!

Chiropractors are reconnectors. We make sure that the brain and the nerve system are working as close to 100% as possible, thereby improving neuroplasticity. We are not back doctors or bone doctors or spine doctors. The spine is our entry into the nerve system. It is what we use to improve their potential but not the end-goal. It is the first step!

How many times has a new patient said to you, "I've never heard this before"? Usually from people who have been to chiropractors "for years." Chiropractic isn't a secret, and neither is the way the human body works. But so few people really understand how important that brain/body connection is. It's our job to tell them!

Being in practice for 32 years is really quite extraordinary. Students and docs are constantly asking business related questions, which I am honored and flattered to answer. Examples are: how do you create a cash practice, how long do you spend on a first visit, do you adjust on the first visit?

What's your superpower? Not the imaginary things like flying or invisibility or speed. What's your superpower now, right now? If you are a chiropractor, maybe your superpower is your belief in the science, art and philosophy of chiropractic? A patient very kindly yesterday said "You are amazing, Dr Rubin." I replied..."the healing power of the body is amazing. We just tapped into it." That is our superpower! Tapping into the bodies incredible potential!

What fire is burning inside of you? Is there something that you love doing or dream about doing and you are beyond ready with anticipation? Now is the time, here is the place, today is the day! This recording is from a live presentation in 2017.

"The responsibilities are many," BJ Palmer says. Chiropractic is NOT the science, art & philosophy of cracking backs. It is SOOOO much bigger than that. Understand that it's not easy getting through chiropractic school, it's not easy starting a practice or associating or even interning in a new practice. There are a lot of responsibilities. But chiropractic in and of itself IS simple. Find a subluxation, fix it in whatever way feels right (no technique wars), and then: Next! Move to the next pregnant momma, next child with Autism, next baby, and repeat the process. Find, fix, repeat. That is simple.

In Frontiers of Neuroscience, a recent article talked about blending the ancient wisdom of Yoga with modern neuroscience into something called Yoga Therapy. The article was filled with specific philosophical tenets of Yoga, with statements like "moving between the 'gunas' of yoga and neural platforms". Brain based chiropractors can blend chiropractic philosophy with modern neuroscience the way Yoga Therapy is now. Here is the article: https://www.frontiersin.org/articles/10.3389/fnhum.2018.00067/full

We've got a message to deliver, about chiropractic, about wellness, about vitalism, about kids. Will you deliver that message? What are you doing to ensure that your practice members get this message? Do they see and hear it every day when visiting your clinics or offices? Because you know they certainly aren't getting it anywhere else! We've GOT to deliver the message! No one else will!

If everybody has a spine, and every spine has a subluxation, who does that leave out? Building a successful business, no matter what that business happens to be, is a 'numbers' game! If the business is not successful, then you are not talking to enough people! We know every spine has a subluxation, but most people don't! Talk the 'tic' to more people and you will invariably build your business.

We MUST tell the world what it is that we do and not expect them to know. It is our duty to explain the WHY behind the WHAT we do, since so many people around the world think chiropractic is for cracking backs and treating neck aches and back sprains. We are not back crackers, we are brain, spine and nerve system specialists. But if we don't tell our practice members that, who will?

What is innate intelligence? Educated intelligence? What was BJ Palmer talking about? It is really the connection he was addressing in the picture he calls 'the most valuable drawing in the world.' What chiropractic really does is to address an interference between the innate brain and the innate body (as BJ mentions). That interference, what we call a subluxation, lessens the potential of that person, that child, that pregnant momma. As Reggie Gold used to say, "you are far better off without a subluxation than you are with one!"

Working with kids on the Autism spectrum requires a long term care plan. A child with Autism who starts a brain-based chiropractic program should expect a 6 month to 1 year care plan to really see the benefits of neuroplasticity in action. It takes months to shift the child's brain patterning from working the way it's always been to working in a new way. In the early stages you might see mild changes in nerve system test results, but the bigger changes occur after months of brain-based chiropractic and functional neurological exercises.

I can also means I may or may not. I could, I should, I would...you can't 'could' do anything! Someone either does something or they don't. We need to change our mindsets from the coulda, woulda, shoulda's to I will do it, I have done it! What you focus on expands. If you focus on I could or worse, I can't, then you may not or you won't! I enjoy what Les Brown says about this: "Get it done in 21!"

Neuroplasticity allows the body to find a new path with new, novel input that creates brain and nerve system changes. That is the magic we see in chiropractic. The chiropractic adjustment is not a typical daily input. It is very different than what someone experiences every day. Adding that adjustment into someone's life, whether they are a kiddo, pregnant momma, or adult creates lasting neuroplastic changes and over time shifts the body to a better state of healing.

BJ Palmer would agree with this: Our job is not to fix bones or 'crack' backs or to be a spine doctor. My function is to have that patient reach their fullest potential by maximizing their brain and nerve system. Even DD Palmer said that chiropractic is founded on TONE! Fixing backs is average. Maximizing their nerve system is exceptional!

Dr Dick Santo was one of my mentors in my early days as a chiropractor (this is my 31st year!). He challenged me in ways that I so very appreciate, and helped shape a young, inexperienced recent graduate into a chiropractor with a mission. Listen to this inspiring talk about what Dr Santo said to me during lunch one day that revolutionized my thinking.

The title of this podcast comes from a 1986 book by Robert Fulgrum. Ultimately, the lesson is this: keep it simple. LIke Ram Dass says, "Be here now." Live in the moment. Joy doesn't come from big expensive things or reaching incredible financial heights. It comes from being, it comes from joy that is deep within us all, bubbling out of us when we do the right things. Live the right life. Stand by your principles but without judgement and finger-pointing. We can make a difference, each one of us, one person at a time.