Merchants Of Dirt Podcast

Welcome to the Merchants of Dirt Podcast Episode #14, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we learn why you need to take emergency response planning very seriously. Especially when -- not if -- your efforts will directly contribute to saving a racers life, and why when it comes to Mr. Murphy, 9-1-1 will not cut it!

Welcome to the Merchants of Dirt Podcast Episode #13, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this first episode of 2017, I'm dedicating lucky number episode #13 to my co-host, Mr. Murphy! This will be the first of 4 cautionary tales dedicated to topics Mr. Murphy wants to talk about -- which means the month of January 2017 is focused entirely on the Murphy's Law of Racing, and how we deal with topics like risk management, disaster recovery, and how to bounce back when everything goes wrong! Because when you’re dealing with Mr. Murphy, anything that can go wrong, will go wrong. Right? By the way: Mr. Murphy just called... your race was just canceled! Ooohh!

Welcome to the Merchants of Dirt Podcast Episode #12, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this last episode of 2016, we’re going to find out why simply improving the way you treat people, your business will be rewarded with customer attendance, money, and most of all, love! Meanwhile, please enjoy this special New Year's Eve edition of the Merchants of Dirt Podcast with regular theme music replaced by Carol of the Bells Rock by bequadro. This version of Carol of the Bells is an uplifting and upbeat full power arrangement in rock style of the popular Christmas carol composed by Ukrainian composer Mykola Leontovych in 1914. The song is based on a Ukrainian folk chant called “Shchedryk”. Enjoy!  

Merry Christmas, Happy Chanukah, and welcome to the Merchants of Dirt Podcast Episode #11, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode we’re going to talk about race date selection strategies and how your business strategy greatly impacts your race date choices, introduce Cy Sack from Adventure Race Hub in the Coffee’s for Closers segment, and talk about why focusing on newbies, greenhorns, and amateurs is a good way to bring a failing adventure race business back to life. Meanwhile, please enjoy this special Christmas edition of the Merchants of Dirt Podcast with regular theme music replaced by Carol of the Bells Rock by bequadro. This version of Carol of the Bells is an uplifting and upbeat full power arrangement in rock style of the popular Christmas carol composed by Ukrainian composer Mykola Leontovych in 1914. The song is based

Welcome to the Merchants of Dirt Podcast Episode #10, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’re going to talk about why you need to understand the reality of market forces, competition, and customers before you decide to base your whole racing business on another fad. Then we are going to test that what we’ve learned by looking at Snowshoeing and Fat Biking -- two of the latest off-road sports to enter the market -- and see if they have what it takes to be worth your time to promote, or are just more marketing spin.

Welcome to the Merchants of Dirt Podcast Episode #9, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’re going to talk a lot about money, budgets, and getting your race expense under control, I’ll introduce you to racing financials in an attempt to put the fun back into race budget fundamentals, and we’ll learn how to apply the principles of a profitable racing to your budget.

Welcome to the Merchants of Dirt Podcast Episode #8, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’ll hear the interview I gave to Carey Green from Podcastification at DC Podfest last month that goes into why I started the Merchants of Dirt Podcast, how it relates to building your first race, and why building races is essential to the survival of the off-road racing industry. And I will introduce you to the principles of a profitable race where you will begin to understand why having standards will help you make better decisions, make you money, and stay in business longer than five minutes.

Welcome to the Merchants of Dirt Podcast Episode #7, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode I have a few tips about how making your race name memorable, I’m going to debunk the myths race promoters have about race profits, and we are going to introduce a new segment where we tell you about new sports management technology and tools race promoters can use to for building better races.

Welcome to the Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo. his is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’re going to get into why developing systems -- that is sets of repeatable processes -- is essential to building successful races, how the techniques of documentation, consensus, and orchestration form the cornerstones of your race promotion business, and how to put those cornerstones into practice by building your first race promotion system -- or what I like to call your ROADMAP.

Welcome to the Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo. his is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’ll talk about the rant I recorded at the DC PodFest this past weekend, I'll tell you about the new Race Promoters Group I started on Facebook, and get into how you should handle the politics that mess with your race promotion business.

Welcome to the Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo. his is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’re going discuss why all race promoters are race directors, but not all race directors are race promoters. What does that mean? It means the answer will decide the future direction of your business.

Welcome to the Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo. his is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, I am going to guide you through the creation of something every race promoter needs before they decide to go into business and how to create your strategic vision of the future!

Merchants of Dirt Episode #2 Walk you through the top five things I wished I had known before I built my first race and help you avoid some of the more painful trial and error lessons. -------------------------- Key Take Aways #1: You Will Never Have Enough Time #2: You Must Stay Humble #3: You Must Build Repeatable Systems #4: You Must Always Be Selling #5: You Are The Only One That Cares And now you know. -------------------------- What Do You Think? I want to know what you think about my podcast! Please leave me feedback by doing the following: Go to the Merchants of Dirt Podcast iTunes page. Click View in iTunes under the show artwork. Submit a review and give it a 5-star rating! -------------------------- Thank You for Listening Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form. -------------------------- Join the Conversation If there is a topic you would like me to cover,

Merchants of Dirt Episode #1 In this episode, I talk about the three reasons to get into off-road racing and the three lessons learned after 20 years in the racing industry that will keep you racing. -------------------------- Three Reasons to get into Off-Road Racing The three reasons most people get into the business of off-road racing: Reason #3 — To Make Some Money: There is a steady rise in America’s need to go outside. Reason #2 — To Be My Own Boss: As an independent race promoter, you’ve most likely been lured into the industry after experiencing one too many bad races. Reason #1 — To Make A Difference: An equally important reason is how the creation of your event can a positive influence for change within your community. Three Lessons Learned after 20 years of Racing After racing and working in the off-road racing industry for over 20 years, I have learned three (3) things: Lesson #1 — You do too much guessing: I have met few race promoters that have built their races — year after year — the same w