Madison & Culture

Smokey the Bear, cyberbullying and the first ever emoji for purpose.

Praised for constantly imagining new live experiences and creating thriving partnerships, Nickelodeon CMO and President of Consumer Products Pam Kaufman shares insights on brand evolution beyond screens. Television isn’t dead, but never underestimate the importance of family, and its impact on future generations of consumers.

Pop Culture Expert and Editor of the Spider-Man comics, Danny Fingeroth discusses the evolution and rise of comic books and how they reflect popular culture

This week, David Sable and Tim Shriver, Chairman of the Special Olympics, discuss the power of authenticity, millennials as the “inclusion generation,” and how sports can serve as a vehicle to teach fundamental lessons about humanity. 

GroupM’s Rob Norman shares an abundance of insights from an intimate dinner at Martha’s Stewart house to the experience of sharing the building of his own house on Facebook. Hitting on the big topics facing advertisers today, Sable and Norman cover the distinction between Brand Equity and Brand Activation in understanding the value of Targeting, a definition of “TV” and how future programming will impact advertisers, and why we need to pay attention to where consumers are deriving the most value. 

A unique conversation with UNICEF USA’s President & CEO Caryl Stern on how marketing with a simple clear proposition is critical to its success, how UNICEF is accessing the world’s greatest technology to deliver solutions to children more efficiently and effectively, and lessons on influencer marketing from the first non profit to do so. The inspirational Caryl Stern shares her own personal experience as the child of refugees and how that has affected her life’s work helping children around the world. 

A talk with John O’Keeffe, WPP’s Creative Director, on all facets of creativity: What defines it? Are you born with it or do you train it? How to achieve, maintain and expand a culture across the business, why its most differentiating factor is still the people, favorite commercial of all time and advice on when you hit a wall — (go for a walk) …

How will the multi-sensory experience of an NHL game be captured by Virtual Reality? NHL's Chief Brand Officer and Executive Vice President Brian Jennings talks about hockey’s evolved audience, how technology and the introduction of new and additional cameras have brought the fan even closer to the ice— so much so that “it’s almost like a video game," and why Amazon and Netflix and others won’t be taking over the production any time soon.

Listen this week for a deep dive into what’s driving the Pepperidge Farm brand today — the challenges of introducing it in new markets, why kids can’t ever get enough Goldfish, and why a Buzzfeed Tasty video changed the game for Puff Pastry. Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and why micro targeting is not always worth the premium.

Y&R Global CEO, David Sable, and GroupM Chairman, Irwin Gotlieb, discuss the IoT, privacy issues, data collection, and when you will be trading in your flat screen TV for a virtual reality wall – no headset needed.

"Madison & Culture" launches Tuesday May 16th!