Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

These applications are One Trick Ponies. A One Trick Pony is a person or thing with only one unique feature, talent or area of expertise. In the scope of today’s episode, a One Trick Pony is an application that only does one thing, but it does that one thing very well. Here are sone One Trick Ponies I regularly use that could help you with your design business. 1) 1Password (Mac + Windows) 1Password is an application for managing passwords on Mac, Windows, IOS and Android. 1Password allows you to store all your strong hard to remember passwords in a secure location. All you have to do is remember one single password and let this password manager do the rest. 2) Squoosh (Web-based) Squoosh.app is a useful website to optimize and shrink the file size of your images without compromising quality. Drag an image onto the browser window, adjust the settings if needed, and download the smaller image file for use. 3) BackBlaze (Mac + Windows) BackBlaze is a set-it-and-forget-it backup solution for your computer. Insta

Your mobile phone is so much more. There are many uses for your mobile phone besides the obvious. Sure, you can text people, take photos and videos, peruse your social media accounts, watch YouTube, listen to music and podcasts, browse the web and even make phone calls. But there are so many other uses for your mobile phone that can help you with your design business. Here are 12 ways to use your phone to support your design business. 1) Two-factor authentication Two-Factor Authentication is an easy way to add extra security to a website. Apps such as Google Authenticatorturn your phone into a security key by generating a constantly changing number that is required to log into a website in addition to a user name and password. 2) What The Font App Quickly identify fonts while you are out and about your day with What The Font App. Launch the app on your mobile phone, point your camera at a line of type, and What The Font will show you the closest matches in its database. 3) Pantone Color Studio Pantone Colour

Network without a face-to-face meeting. Networking is an essential element to grow your business. In part 1 of this two-part series, I shared advice for getting out and interacting with people face-to-face to promote your design business. But to many people, the thought of networking is intimidating. That’s why I suggested you don’t think of it as networking, but instead think of it as relationship building. When you adjust your mindset, it alleviates a lot of the burden that comes with trying to grow your business. However, meeting people face to face isn’t the only way to network. There are other ways to build those relationships. Here are some less intimidating methods of reaching out to people. Network with Email You may not realize it, but every time you send out an email, you’re building relationships. And since relationship building is a crucial element in your business’s growth, you should consider upping your email game, especially when you’re just starting. The best advice I can give you as a new de

How do you feel about design business networking? For some people, networking comes naturally. Put them in a crowd and watch them work their magic. But to other people, the thought of walking up to a stranger and starting a conversation fills them with dread. I know, I was that guy. Growing up, I was as introverted as they get. Unless I was with my small group of friends, I preferred to be by myself. I was quiet, shy, and tended to avoid eye contact whenever possible, especially with those of the opposite sex. I was not one of the popular kids at school. Then I got a job working at Sears and met my friend Mike. Mike and I worked together throughout high school and college. We didn’t work the same departments, but since we were the same age and had the same breaks and lunchtime, we started hanging out. Mike was the complete opposite of what I was. I was quiet and kept to myself. Mike was loud and outgoing and treated everyone like they were great friends, even if they had just met. From the day we met, Mike se

No matter how nicely a client asks, don't cut prices. [sc name="pod_ad"]Does this sound familiar? You present a quote for a design project, and the client responds with, “Is there any way you can cut your price?” If you haven’t heard that question before, or something similar, it’s only a matter of time. It’s almost a right of passage for home-based designers. Because you work for yourself, some people think they can haggle with you as if you were selling your services at a yard sale. So what do you do when someone asks you to lower your price? My advice is never lower your price. On Resourceful Designer 113, I talked about offering discounts. In that episode of the podcast, I shared six valid reasons for providing a discount, and three times you shouldn’t offer one. Can you guess where “Because the client asked for a discount” falls? If you lower your price, you’ll be setting future precedences. Once a client knows they can negotiate with you, they’ll never take you, your services, or your prices seriously a

These four questions will change your design business. [sc name="pod_ad"]Your job as a designer is to solve problems, not to create pretty designs. When you embrace the notion that your job is to provide a solution to whatever dilemma your client is facing, a few things will happen. You’ll start to understand your client’s needs better. Your clients will show more respect for what you do. You’ll be able to charge more money for your services. After all, a solution to a problem is much more valuable than a pretty picture, no matter how well designed that picture is. Before you can find the perfect solution, you need to figure out precisely what the problem is your client is facing. The only way to do that is to ask questions, lots of questions. In episode 15 of the Resourceful Designer podcast, I shared 50 questions you can ask before every design project. Those questions cover a wide variety of topics, including: Questions about the company hiring you. Questions about their target market. Questions about t

Less about you and more about your clients. Graphic and web designers tend to have visually striking websites. However, where they excel in visuals and usability, they often lack in their marketing message. A lot of designers don’t know how to market themselves properly. Have you ever heard the statement, “The best marketing in the world can’t help a bad product?” The same is true of the opposite. Bad marketing can harm a great product or service. That’s what many designers are doing to themselves — bad marketing. Flip your marketing message. Want to know a secret? Clients don’t care about you; they don’t care where you got your education; they don’t care what awards you’ve won; they don’t care what big-name clients you’ve worked with before; they don’t care about your processes and procedures. What the client cares about is whether or not you can help them with their problem. As a designer, you’re a problem solver, and that’s all the client cares about, whether or not you can come up with a solution to whate

Are you having trouble choosing a name for your design business? [sc name="pod_ad"]How much trouble are you having choosing a name for your design business? Do you already have a name picked out or are you wracking your brain thinking up and then discarding dozens of names hoping to find one that suits you? One of the hardest decisions entrepreneurs face is choosing a name for their business. In a previous episode of Resourceful Designer, I talked about the pros and cons of using your name as your business name compared to using a unique made-up name. Consider this episode a sequel to that one. Why choosing the right business name is important. Why is the name you choose for your design business so important? It’s important because word of mouth is and always will be a design company’s most lucrative avenue for acquiring new clients. Ask any home-based or freelance designer, and they’ll tell you that the bulk of their work comes from word of mouth referrals. Therefore, choosing a good, memorable name could he

How do you answer the question, "What do you do for a living?" Does this sound familiar? You meet someone for the first time, and they ask, "What do you do for a living?" and you reply that you’re a graphic designer or a web designer or a UX Designer or whatever form of designer you identify as. Then one of two things happen. The person you’re talking to replies with “that’s great” and then immediately changes the subject. Or, they show a mild interest and ask you to explain more. Perked up by the inquiry, you stumble through your repertoire that you design logos and websites and posters and brochures and t-shirts and tradeshow booths, etc. etc. etc. Pretty soon, the person you’re conversing with is smiling and nodding with a glassy-eyed expression that indicates they regret asking you for more details. That’s the problem with our industry. Most people have heard of designers, but unless they’ve dealt with one of us before, they have no idea what it is we do. And when they do find out, they quickly realize th

When pitching, do you position yourself as an Investment or an Expense? I've covered a similar topic to this in a past episode of the podcast. This time around, I don't want you to think like a designer. Instead, I want you to put on your entrepreneurial hat, and think like a business owner. As a business owner, what is your number one goal? If you answered anything other than growing your business, you need to rethink your priorities. Any business owner who’s first goal isn’t to grow their business, might as well throw in the towel and find a job working for someone else. Don’t get me wrong; according to Entrepreneur.com, there are plenty of reasons to start a business. To provide a needed service To help people The Freedom it gives you The pride of ownership Allows you to follow your passion Gives you more flexibility Lower taxes However, regardless of why someone starts a business, if their priority, once the business is running, isn’t growth, then failure is almost a sure thing. Because in the business

Do you claim all the business expenses you're entitled? [sc name="pod_ad"]Are you aware of all the things you can claim as business expenses when running a home-based design business? You've heard the saying, "You need to spend money to make money"? People quoting that often neglect to inform you that some of the money you spend running your design business, can be recuperated as business expenses. If you are running your own design business, you really should enlist the help of a professional when it comes to filing your taxes. If not, you could be losing out on entitled money. The cost of hiring an accountant or bookkeeper is a wise investment when it comes to doing business. With that said, I am not an accountant or bookkeeper. I'm going to share some often overlooked expenditures that may qualify as business expenses for you. Please verify with whoever prepares your business taxes if you are allowed to claim any of the following. People In the course of running your design business, you may need to hire e

There's wisdom in all of us. I chose the title "With Age, Comes Wisdom" for this episode not because I believe I’m very wise, but because it’s inevitable that as time passes, all the ups and downs, the successes and failures, the roadblocks and overcome hurdles all add up. And whether you realize it or not, each one of them helps in its own way to shape you into the wise person you are now. As I approach my 50th birthday, I can’t help but reminisce and ponder the choices I’ve made in my life, the paths I’ve followed, and of course the journey that’s still ahead of me. And I’ve come to appreciate better something I’m sure you've known for a long time. And that is, that with age comes wisdom. And what use is wisdom if you can’t share it with people? I’m not talking about being a know it all. Please, don’t be a know-it-all. I’m talking about using the knowledge you’ve gained over time, whether you’re 20, 50 or 80, to help the people you serve. Including your family, your friends, people in communities you freque

When was the last time you updated a piece of software? Think about the last time you updated a piece of software. Whether it was an app on your phone, a website plugin or theme or an application on your computer. When you updated it, did you look at why it was being updated by reading the release or change notes? There are three main reasons why a piece of software requires an update. Bug Fixes Security improvements New Features and Functionality Do you know which of these reasons each update you perform is for, and why it was released? We've been taught to update without thinking about the reason. It’s become so easy these days to update software. Our phones have a convenient “Update All” button, so we don’t have to scroll and update each app individually. There are convenient services that allow you to manage and update multiple WordPress websites from a single dashboard. Even the software on your computer makes it easy. Most of the time, a popup will appear informing you of a new update and asking if yo

Are you moving the needle and growing your design business? Let me ask you a question. What have you done today, this week, this month that will help propel your design business? How are you moving the needle towards future growth and sustainability? Isn't that a funny saying; "Moving the needle"? It means making a significant difference, having a measurable statistic that will change as a result of an action. So let me ask you again, how are you moving the needle for your graphic or web design business? What actions are you taking that will produce a measurable change in the statistics of your business? Statistics such as: Getting more clients. Increasing your revenue Streamlining your processes. What are you doing to move your business forward?   Businesses are like sharks. Just like a shark can't sit still or it will die, for a business to prosper, it needs to make advancements. it needs to look forward towards the future, It needs to evolve. Think of car companies such as Ford or Honda. They don't just

Do you have a YES attitude when it comes to accepting design projects? If you want to grow as a designer, you need to embrace a YES attitude when it comes to dealing with prospective design projects. I’m hearing more and more designers, both graphic and web, who turn down projects because the job doesn’t fit their skill set. It frustrates me when I hear this. It frustrates me because I’ve been there and I’ve done that. When my design business was still relatively new, I turned down several projects and several clients because I didn’t know how to do what they were asking. I turned down a $50K website project because I wasn’t comfortable enough with my knowledge of PHP and MySQL. I wasn’t sure I was capable of doing the job and was afraid to try. I’m not an illustrator, so when projects requiring illustration came my way, I would turn them down. It frustrates me now knowing how much work I turned away, and how many possible great clients I ended up not working with because I didn’t have the skills for the job,

Finding clients at niche conferences I had planned a different topic for this week, but after attending Podcast Movement last week, I want to share my experiences hoping they can help with your design business. Here’s a little background. I’ve attended five out of the six years Podcast Movement has been around. The first year I couldn't attend, but I did purchase a virtual ticket so technically I've been part of all of them. The first one I went to was in Fort Worth, Texas, in 2015. That was before I launched Resourceful Designer. At that time I was a TV Show Fan podcaster, in fact, I still am. If you’re a fan of the science fiction television shows Killjoys or The Expanse you can check out my fan podcasts on my network at Solo Talk Media. In 2016 I attended Podcast Movement as both a TV Show fan podcaster and as host of Resourceful Designer. But my attendee badge still listed me as Mark Des Cotes from Solo Talk Media. I changed that In 2017 and 2018. When I attended those conferences, I made sure Resourcefu

Are you promoting your design business through social media? [sc name="pod_ad"]Many designers don't know how to use social media to attract design clients. They post their work hoping to attract business, but all they get is a following of fellow designers. Does this sound familiar? I'm by no means an expert on social media. That's why I invited Andéa Jones of OnlineDrea to join me and help clear the confusion of attracting clients via social media. Andréa is a social media strategist who helps businesses build their online presence through targeted social media and content marketing solutions. Andréa is also the founder of the Savvy Social School, where she shares her proven strategies for succeeding on social media. Savvy Social School helps businesses to stop wasting time on social media and finally get more attention, leads, and sales from their online community. Through the strategies she teaches, you learn to build a following of people who will hire you for your design services. As a Resourceful Design

Are you competing with discount designers? Let me start by saying that I've never lost a client to discount designers. I've had clients question my higher prices, but in the end, they ended up hiring me. I know that many designers have difficulty justifying their costs to their clients so I thought I would share what I do when a client asks "Why should I hire you when I can get that designed cheaper elsewhere?"  This is a follow up to last week's episode - Stop Competing On Prices. In it, I explained why lowering your design prices to compete with discount designers is not a sustainable way to run a design business. If you haven't listened to that episode, I suggest you do before continuing with this one.  I don’t have a ready-made checklist or prepared response for when a client questions my prices compared to discount designers. Instead, I follow these guidelines. Encourage the client to inquire about discount design sources. I never tell a client with my true feelings about these discount design services.

Lowering your prices can hurt your design business. I was talking to a fellow designer recently who is concerned about competing on prices. He asked me what I do if a client says they can pay less for a logo at Fiverr, Upwork, 99 Designs, or any other discount design platforms. This isn't the first time I've heard this concern from a designer. You may have experienced this exact thing with your clients questioning your prices compared to discount design sources. The fact of the matter is, competing on prices is a no-win scenario. There’s no way that you can compete with the prices these places offer. Ok, maybe that’s not true. Sure you could lower your price to their level, but what would it accomplish? You would be selling your services for a pittance, and cementing yourself in a rut that would be difficult to escape. Competing on prices is not a sustainable way to run, let alone grow, your design business. I’m going to make this a two-part series. Next week I’m going to explain how I respond to clients who

Turning down design work. The idea may seem foreign to you. Especially if you’re relatively new to running your design business. If you’re at a stage in your freelance career where you’re trying to establish yourself, you’re trying to get your name out there; you’re trying to make ends meat and pay your bills, then you might not be ready for this concept. Turning down design work may not be in your best interest right now. However, if you plan on growing your design business to be more than a commodity, more than selling your time for money, then there will come a time when you will need to stop and think, “Is this a design project I want to take on?” You see, the goal for most home-based designers is to become successful enough to be in high demand. The type of demand where you are booking new clients and new design projects weeks, possibly months in the future. The kind of demand where a client is willing to wait several weeks for you instead of finding a designer that can start on their project sooner. Whe