Everyday Mba

Special Episode - Tiffany Bova is a VP and Distinguished Analyst with Gartner Research and an expert at high-tech sales. She was the recipient of Gartner's Thought Leadership Award for her work on the Future of IT Sales. She was named one of the Most Powerful & Influential Women in California by the National Diversity Council and a Top 50 Sales and Marketing Influencer by Top Sales World Magazine. You can find her work in Forbes and the Harvard Business Review. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear some bonus comments from Tiffani. Host, Kevin Craine   @Everyday_MBA

Episode 49 - Linda Popky discusses her book Marketing Above the Noise and ways to succeed with marketing that matters. Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant Hall of Fame. She holds an MBA and a BS in Communications from Boston University. Stay tuned after the interview for five action items to take immediate advantage of the ideas and advice in this interview. Host, Kevin Craine   @Everyday_MBA

Episode 48 - Joe Calloway discusses his book Magnetic: The Art of Attracting Business and strategies to create a never-ending flow of new customers to your business. Joe is an executive in Residence at Belmont University’s Center For Entrepreneurship and the author the best-selling books Becoming A Category of One and Be The Best At What Matters Most. Stay tuned after the interview for five action items to take advantage of the ideas in this interview, and hear bonus comments from Joe. Host, Kevin Craine   @Everyday_MBA

Episode 47 - Eric Siegel, PhD, discusses his book Predictive Analytics and how to predict who will click, buy, lie or die. Eric is a former Columbia University professor and you’ve seen him in places like Bloomberg TV, NPR and Fox News, among others. Get the the insight to predict the disruptors and drivers of business today. Host, Kevin Craine   @Everyday_MBA

Episode 46 - Joseph Michelli discusses his book Driven to Delight and success strategies used by Mercedes Benz to boost customer experience. Joseph is the #1 New York Times best-selling author of The Starbucks Experience, The Zappos Experience, among many others. He talks about his inside investigation into one of the world's most respected brands, and what they did to make it even better. Host, Kevin Craine @Everyday_MBA

Episode 45 - Brian Solis discusses his book X: The Experience When Business Meets Design and the importance of recognizing that 'experiences' are the new brand. Brian is an award-winning author, a digital anthropologist and a respected futurist. His best-selling books including What’s the Future of Business and The End of Business as Usual. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview and hear bonus comments from Brian. Host, Kevin Craine @Everyday_MBA    

Episode 44 -  Joris Merks-Benjaminsen discusses his book Online Brand Identity and techniques to design a winning digital brand strategy. Joris is the head of Digital Transformation at Google and an award-winning author. His previous book was Think and Grow Digital. Stay tuned after the interview for five action items to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Joris as well as some listener shout-outs. Host Kevin Craine   @Everyday_MBA  

Episode 43 - Ron Karr discusses his book Lead, Sell or Get Out of the Way and the traits of successful sales professionals. Ron has been featured on the CBS Morning Show, Bloomberg TV, and the BBC among others. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview. Host, Kevin Craine   @Everyday_MBA

Episode 42 - Susan RoAne "The Mingling Maven" discusses her classic book How to Work a Room and techniques for better business networking. Susan's Secrets of Savvy Networking is also a best-seller. She was named by Forbes as one of the networking gurus of 2015 and she's sold over 1.2 million books in 13 countries worldwide. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear some bonus comments from Susan in the second half. Host, Kevin Craine   @Everyday_MBA

Special Edition - Best Action Items from 2015. Take action with success tips from top entrepreneurs and thought leaders John Lee Dumas, Jeffery Hayzlett, Scott Halford, Linda Kaplan, Chris Surdak and Matt Britton. Take advantage of the ideas and advice from our some of our most popular 2015 interviews. For entrepreneurs, business professionals and C-suite executives. Kevin is on holiday. Stay tuned next week for another regularly scheduled episode. Host, Kevin Craine   @Everyday_MBA

Episode 41 - Susan Steinbrecher discusses her book Heart Centered Leadership and ways to develop innovative, life-changing and profit-building strategies. Susan has worked with brand leaders like Starbucks, Hilton Resorts and Seneca Gaming. She’s a columnist for Inc, a Huffington Post blogger and a frequent contributor in places like MSNBC, CNBC.com and CNNMoney. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview. Hear bonus comments from Susan as well as listener shout-outs in the second half. Host, Kevin Craine   @Everyday_MBA

Episode 40 - Jason Treu discusses his best-selling book Social Wealth and how to build extraordinary relationships by transforming the way we live, love, lead and network. Jason is a nationally recognized business and executive coach. He earned both a law degree and a master's in communication from Syracuse University. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear bonus comments from Jason in the second half. Host, Kevin Craine   @Everyday_MBA  

Episode 39 - Michelle Tillis Lederman discusses her book 11 Laws of Likeability and success tips for business networking. You’ve seen her in places like CBS, Fox, the New York Times, Forbes and NPR. Stay tuned after the interview for five action items you can do to immediately take advantage of the ideas and advice in this interview and hear bonus comments from Michelle in the second half. Host, Kevin Craine   @Everyday_MBA

Special Edition - Kevin Craine is interviewed by Bentley Tolk for the Legal Marketing Launch podcast. Discussion is focused on ways that attorneys can stand out as a knowledge leader and trusted resource through great content creation and podcasting. Stay tuned next week for another regular edition of Everyday MBA. Host, Kevin Craine @Everyday_MBA

Episode 38 - Shep Hyken discusses his book Amaze Every Customer Every Time and tools to deliver the most amazing customer service on the planet. Shep is the Wall Street Journal and New York Times best-selling author of The Cult of the Customer, The Amazement Revolution and others. He was inducted into the National Speakers Association Hall of Fame. Stay tuned after the interview for five action items you can do to take advantage of the ideas and advice in this interview, and hear some listener shout-outs in the second half. Host, Kevin Craine   @Everyday_MBA

Episode 37- Alice Nagel and Luanne Tierney discuss Savvy! The Young Women's Guide to Career Success and tips for women in business today. Both Alice and Luanne are successful Silicon Valley insiders who have worked with industry leaders like Apple, HP, Cisco and others. They address the many challenges women face head on. Stay tuned after the interview for five action items to take advantage of the ideas and advice from this interview, and hear bonus comments from Alice and Luanne as well. Host, Kevin Craine   @Everyday_MBA

Episode 36 - Bob Caporale discusses his book Creative Strategy Generation and how to use passion and creativity to compose business strategies that inspire action and growth. Bob is a top executive strategist as well as an accomplished pianist and composer. He brings the two worlds of business strategy and music composition together in this interview. Stay tuned after the interview for five action items that you can do immediately to take advantage of the ideas and advice in this interview, and hear some bonus comments from Bob as well. Host, Kevin Craine   @Everyday_MBA

Episode 35 - Butch Bellah discusses Sales Management for Dummies and essential habits of sales superstars. Making the transition from sales to management can be difficult, and Butch outlines steps to take to drive your sales success and the success of your team. Stay tuned after the interview for five action items that you can do to take advantage of the ideas and advice in this interview, and hear bonus comments from Butch. Host, Kevin Craine   @Everyday_MBA

Episode 34 - Marcia Reynolds discusses her book The Discomfort Zone and ways to turn difficult conversations into breakthroughs. Marcia is training director for the healthcare coaching institute and an expert in training and organizational performance. She’s the author of two award winning books, Outsmart Your Brain, and Wander Woman How High-Achieving Women Find Contentment and Direction.  Stay tuned after the interview for five action items that you can do to take advantage of the ideas and advice in this interview. Host: Kevin Craine   Twitter: @Everyday_MBA

Episode 33 - Andy Paul discusses his book Amp Up Your Sales and powerful strategies that move customers to make fast, favorable decisions. Andy is the author of the award-winning book, Zero-Time Selling and over the past three decades he’s been helping boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. Stay tuned after the interview for five action items you can do to immediately take advantage of the ideas and advice in this interview. Host Kevin Craine   @Everyday_MBA