Ready. Aim. Empire.

BBF ep598

Episode 597- Looking ahead to 2024: Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

2024 is here, and guess what?    It's time to shake things up.    Traditional tactics? They're taking a backseat.    It’s time to embrace the future.   In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.    Let’s dive in:  Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells. Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime. Community Collabs: Making local connections that count. UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them. Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.   Why should you care about all this?   Because these aren’t just trends…they're the keys to making your studio standout in 2024.    We're not just talking – we're walking you through applying these tactics..   So tune into EPISODE 594 for a dose of inspiration, laughter, and

Y’all - Buckle up for this one!   Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?    That’s Cathryn.   In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.    From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.   Here’s the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her. From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word. Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community. Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals. Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven. Cathryn’s Life Less

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.    In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.   Here's a sneak peek of what we discuss:   Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026. Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management. The Role of Self-Esteem in Brands: The role of resources and expe

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra.   And trust me, it was an eye-opener.    Her journey from marketing whiz to fitness icon? Absolutely inspiring.   Quick Highlights: Debra’s Odyssey: From marketing to fitness empire – what a ride! Clients Come First: It's all about understanding what they need. Row House Origins: How a simple idea became a fitness sensation. Branding Genius: Debra’s top tips for a brand that resonates deep. Franchising? Yes, Please: Why this is her go-to strategy.   This episode is a goldmine for anyone wanting to thrive in boutique fitness.    And it's just as relevant today as it was then.   And hey, don’t miss out!    Join us at Dare To Thrive, Feb 28th & March 1st in LA.    It’s your ticket to an incredible 2024 for your studio. Grab your spot here.   With Grit and Gratitude, Lise   PS: Jo

Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions. When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it means recommending a competitor. Take the high road when discussing competition, showcasing your strengths and unique value. By leveraging your strengths and standing out, you'll attract the right clients and thrive in the competitive fitness industry. Visit the Studio Grow website for the full episode and more resources. Subscribe, leave a review, and share with colleagues to make a positive impact in the world of boutique

You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of our heart-to-heart: Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend. Create a Haven: How your studio can be more than just a place to sweat – it can be a second home. Forge Genuine Bonds: The art of turning clients into a community that cheers for each other. Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move. The Power of Yes…and No: Making space for what serves you (and your clients) can define your success. Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be. Pop in your earbuds and hit play on EPISODE 585, and let

When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form.  Here's Your Quick Look: Vision Crafting: Why clarity in goals equals commitment. The “Because” Strategy: A simple word with conversion-boosting power. It Takes a Village: How tailored workshops and coaching sessions create a loyal tribe. Wisdom in Pages: Top book picks for mastering conversions and client engagement. So grab your headphones and tune into EPISODE 584 and we’ll dive into this New Member Journey together. Catch ya there! With Grit and Gratitude, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! With grit and g

Episode 583: Retention: The Reality and How to Change It

Episode 582 - Lise Interview Felicia Alexander

Is your studio a high-stakes drama?  Is it a stage where every session is a show, each trainer is a star, and you?  You’re the brilliant director behind it all. If it’s not… In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater. Here’s the lineup: Talent Retention is No Joke: This isn't some community theater production; we're talking Broadway-level stakes here. Be the Director, Not Just the Boss: Your job is to bring out the Tony-worthy performances in everyone, from front desk to trainers. It's Showtime, Always: A studio isn't just four walls and some equipment; it's a live performance that happens the moment someone walks in. Are We Built to Last?: The big question we all need to answer before the final curtain call. Industry Lessons, Stage-Ready: Even Broadway directors watch other shows. What can we learn from the gym and health club scene? On the edge of your seat?  Great, let’s do it.Catch ya in EPISODE 581 and let

Here’s what we’re talking about in this episode: Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses the importance of the front desk team in shaping the studio's brand image and creating a positive experience for clients. Overcoming Objections and Maximizing the Front Desk Role: This section addresses common objections to having a dedicated front desk team and highlights the potential value they can bring to the studio. Defining the Front Desk Team as Brand Ambassadors: This section emphasizes the role of the front desk team as brand ambassadors who understand clients' needs, make recommendations, and create personalized experiences. Leveraging the Front Desk Team for Revenue Generation: This section explores how the front desk team can contribute to revenue generation through upselling, cross-selling, and building strong relationships with clients. Hiring the Right Front Desk Team Members and Setting Them Up for Success: This section provides guidance o

Y’all, Is your sales team not quite in sync?  Like you've got the instruments, but the music just isn't flowing? That's what Episode 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets. Here's the breakdown: The Process Puzzle: Trust me, this isn't boring—it's the secret sauce for a killer sales team. Soft Skills Aren't Soft: They're the hidden muscle of your sales game. Emotions in Motion: How understanding feelings can actually up your sales. The Perfect Blend: Mixing hard skills with heart for sales that truly resonate. Finding the right mix of discipline and flair is like arranging a song.  You need the structure, but you also need those surprising notes that make it uniquely yours. If this sounds like the tune-up your sales team needs, don't miss Episode 579.  With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://www.linkedin.com/in/beth-po