Ready. Aim. Empire.

In this episode you’ll learn: • How Tara started her career and had the foresight to build her education around her dream job • A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her • Why conversations about the pelvic floor are so taboo • How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor} • The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act • Why she made the decision to close her successful studio to be more intentional with her life and family as a priority LINKS: https://thepresentmomma.com/  https://www.instagram.com/thepresentmomma/  https://www.facebook.com/thepresentmomma/ 

In this episode you’ll learn: • How I break down the elements of a rebrand • The one hard and fast rule in website etiquette • Why hiring the right people will get you going in the right direction • Just how important is a website… • Tips on how to get started {depending on your level of anticipated business} • It’s all about the photos! • My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding • How to choose the right platform for you

In this episode you’ll learn: • How a Hot Yoga class changed the course of John’s career • What are adversarial traps and cognitive boosters • His thoughts on misdirected or chronic pessimism • The true meaning of leadership and choice • How to use your character and signature strengths to your advantage LINKS: http://105f.com/ https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyoga/ https://momsdemandaction.org/ 

In this episode you’ll learn: • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old} • How to see the opportunities around you and then have the mindset to accept them • Trigger words around debt and how they can affect you • Her tips on dealing with customers or clients that owe you money • Words that work {and how you can you can use these words in and around all aspects of your life} • Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself LINKS: http://maryshores.com/ http://maryshores.com/the-book/  https://www.instagram.com/mary_shores/  https://www.facebook.com/shoresmary/  https://twitter.com/mary_shores  http://www.midstatecollections.com/home  http://www.scn.ucla.edu/people/lieberman.html  http://www.brainpaint.com/ https://neuroptimal.com/ https://www.monroeinstitute.org/ 

In this episode you’ll learn: • How to effectively build a job description around weekly tasks • The struggles of making big changes in your business and how to combat those feelings of losing control • What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know • How to break down hourly rates, bonus plans and commissions for your new employee so that you both win

In this episode you’ll learn: • The urgent/important matrix, and why you need to being honest about where your tasks lay • That not everything that is important is urgent… • The reasons why focusing on staff management and training needs to be a priority • How to begin identifying where your time is best spent {and delegate the rest}

In this episode you’ll learn: • The common business objections around money and how they are holding you and your business back • The story we tell ourselves about not having the money to invest into our businesses • You have the potential {seek advice from an expert} • What are the stories we tell ourselves about raising your prices and how to combat those thoughts • Starting your business with debt and how to utilize it in your favor • How you can incorporate cash infusions into your business

In this episode you’ll learn: • How to Identify whether it is personality or morality issue • The way that I learned that some people don’t “grow out” of being mean • What to do to when the mean girl is in a peer situation • Tips for addressing a team member who falls into the “mean girl category” • My thoughts on when you have mean girls clients LINKS & RESOURCES: https://ianmorgancron.com/ Bossypants by Tina Fey

In this episode you’ll learn: • What led Katie to the idea of Studio Go, and how it was really built out of necessity • The ways that her metrics have shifted since having a specialized software • How this software has affected Katie’s employees since being implemented • What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach} LINKS: *sign up and use code “November50” to get your first month free, and 50% off the next!

In this episode you’ll learn: • The love story behind the creation of Studio Go • How Studio Go changes everything when it comes to pulling reports • What software they were able to build and create way more than they ever expected • How Studio Go is a true CRM that also allows room for an employee management platform • Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it • That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer LINKS: https://studiogo.com/ Clockwork by Mike Michalowicz https://www.purebarre.com/location/carlsbad-ca 

In this episode you’ll learn: • Shira’s amazing story and unique journey into fitness industry • How she fell in love with kickboxing, overcame her own struggles and became an instructor • What to do to balance your love for fitness with being a business owner • What Shira learned about building out her business and taking the leap to grow • How TCC guided Shira with the processes she needed to grow her business • Why Shira really does what she does!

In this episode you’ll learn: • The most common issues studio owners are having when it comes time to hire a manager • Why the job posting is so important, and the crucial things that absolutely need to be in it • When is the best time to recruit {and what Cherise always does when looking to hire} • What happens when you hire out of desperation… • Where to find the best candidates for your next managerial role {and it’s not always online!} • What the interview process and initial phone screening should look like • What to do when you’re ready to extend an offer that will set you, and that person, up for success LINKS: support@studiogrow.co 

In this episode you’ll learn: • What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about} • The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long • Why you need to allow enough time for training {and then set realistic expectations} • No employee is perfect – allow for mistakes! • How your business can only grow as much as your people do • Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff LINKS: support@studiogrow.co 

In this episode you’ll learn: • All about Cherise’s diverse work experience that took her around the world • Why she pivoted from her career in eduction to tap into the fitness industry • What Cherise has done to train, hire and lead other trainers in her studio • What is was like for her to join the Studio Grow team • How to identify a “business snapshot” {and then identify any pain points} • Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients • Last words of advice - Trusting the process, setting expectations and consistantly training LINKS: support@studiogrow.co 

In this episode you’ll learn: • How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael • Their journey to start the company and why online sales were key at the beginning • The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission • The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”} • What questions we should all be asking about the food that we consume • How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made • The way that YourSuper.com builds the customer experience into their marketing • The biggest challenges they’ve faced, how to draw the right team members to you, and much more! LINKS: https://yoursuper.com/  https://www.instagram.com/yoursuperfoods/ http://www.facebook.com/yoursuperfoods https://twitter.com/yoursuperfoods happy@you

In this episode you’ll learn: • How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing • Why more than one method of marketing is so critical for your success • The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service • How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business • What had to happen for her to realize that she needed help as her business and family grew LINKS: https://alibrown.com/radio/ https://www.instagram.com/alibrownofficial/ https://www.facebook.com/alibrownfan https://twitter.com/AliBrown https://www.linkedin.com/in/alibrownla The Big Leap by Gay Hendricks

In this episode you’ll learn: • How to end your session or group workout using a “cool down method” • Why you’ll want to end on a high note with a mantra, outro, or information- based statement • Clients love seeing employees supporting each other {what this means for you} • To not promote your other classes at other studios • What exit music to use and how you can say good bye to your clients the right way • How to be mindful of transition time and to do what you can to help the next instructor • Engage on social {and build a relationship outside the studio!} LINKS: https://studiogrow.co/episode361 https://studiogrow.co/episode360 https://studiogrow.co/episode359/ https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery 

In this episode you’ll learn: • What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state • The three different types of ways your clients learn, and best practices for serving them • The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!} • Why keeping your clients engaged is priority • In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral • Visual cues to use {and what not to do in class} • The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments • How to be flexible when it comes to accommodating the clients in the room, and more! LINKS: https://studiogrow.co/episode360/ https://studiogrow.co/episode359/ https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnes

In this episode you’ll learn: • Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio} • That high energy music the whole time isn’t better, and other considers with the music you play during class • The reason that reconnected with your why before each class is important {and ways to do it} • How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome • Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more! LINKS: http://www.theclientcure.net https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://fitnesscareermastery.com/episode4/ 

In this episode you’ll learn: • How Barry and Shay each got their starts, very differently, in the world of fitness • Why both needed to take a leap of faith to get to where they are today • How Barry became a master trainer and the unique opportunities he’s had around the world • The strengths and unique perspective that Shay brings to the business • Why education and the client experience is going to be so important going forward • How helping to create a brand for someone else differs from developing your own brand • What makes a successful master trainer and a successful studio owner • What comes first – programming or instructor quality LINKS: http://www.theclientcure.net https://fitnesscareermastery.com/ https://fitnesscareermastery.com/studiogrow https://www.instagram.com/fitnesscareermastery/ https://www.facebook.com/fitnesscareermastery https://www.instagram.com/barryennisbe https://www.instagram.com/shaykostabi