Ready. Aim. Empire.

In this episode you’ll learn: What it means to be niche and to create a niche within a niche What narrowing down to a very specific market can do for your business Why so many of us often resist niching down and how it’s holding you back The niches we’re noticing and the incredibly successful businesses being built within them LINKS: https://studiogrow.co/episode160/ 

In this episode you’ll learn: • A recap of the 4 essential elements of success • Why you can’t afford not to plan • What you can do right now to set yourself up for success • The key things that need to be aligned for your marketing plan to be effective • What your 90-day plan should look like and a step-by-step process for following it • A simple way to know if you’re working towards your goal of a 20% increase in revenue LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 

In this episode you’ll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to talk directly to that person • What providing a judgment-free brainstorming sessions looks like and how it will transform your business • What is a marketing plan and what it needs to be effective • A goal without a plan is just a wish! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 

In this episode you’ll learn: • Why in the past I’ve felt like financials have been my “nemesis” • The single most important report to have and what I’m looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://quickbooks.intuit.com/ https://www.sage.com/en-us/products/peachtree/ https://gusto.com/ 

In this episode, you will learn: The different needs that clients have at various stages of their lives, and how to start catering to these groups of people Why now more than ever, profitability is key How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers The right way to start building your own virtual studio LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: About Peter’s background in sports, spin, and the journey he made to owning a studio 
His advice on managing a studio remotely, and the challenges and successes he has had doing this Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely How to keep the lines of communication open with your team as a remote owner The importance of creating standard operating procedure (SOP) manuals LINKS: https://theroom.ae/ https://www.instagram.com/theroomabudhabi/ https://www.facebook.com/theroomabudhabi/ https://www.linkedin.com/in/peter-pastijn-8047661/ https://www.crushcamp.com/ https://www.instagram.com/crushcamp/ https://www.facebook.com/crushcampcalgary/ https://www.linkedin.com/in/emilyslaneff/ https://trello.com/ https://slack.com/ https://www.whatsapp.com/ https://scalingup.com/book/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://

In this episode, you will learn: How Emily built her first studio and the incredible lessons that she learned from this experience The concept she focused on with her second location that led to it being a success in her community What Emily did to navigate the government lockdowns in her country {and where she is at now in this process} The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers LINKS: https://www.crushcamp.com/ https://www.instagram.com/crushcamp/ https://www.facebook.com/crushcampcalgary/ https://www.linkedin.com/in/emilyslaneff/  https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Why keeping your clients and members top of mind in everything you do is crucial The keys words we use in our mission statement that are meaningful to us Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers Ways your front desk staff and teacher can reiterate the mission statement to everyone who enters your studio How to cultivate the initial intake of your clients Painting the picture of your business to a prospect online and in the community How we build the experience we give to our leads What to know about teacher expectations with the onboarding process LINKS: https://www.elevateyogaaz.com  https://www.instagram.com/elevateyogaaz/ https://www.facebook.com/ElevateYogaAZ/ https://twitter.com/elevateyogaaz https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: Why Chris feels that the business partnership with his wife Jen is working so well The importance of introducing the right technology tools into your business His thoughts on the need for open lines of communication at all times What are the essential keys to a successful partnership Their tips and strategies for hiring a coach on your business journey LINKS: https://www.r1se.co.uk/ https://www.instagram.com/r1seyoga/ https://www.facebook.com/R1SEYOGA/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best What had to happen for her to realize she needed to increase prices at the studio The reasons that 2021 for her has been harder than the previous year What Jasmine considers the biggest lessons that she’s taken from 2021, and how she’s applying them moving forward The “win back” strategy she used with her students that were hesitant to return to in-person classes 3 simple things that Jasmine has focused on to get her business through these tough times LINKS: https://afterglowyoga.com/ https://www.instagram.com/afterglowyogastudios/ https://www.facebook.com/afterglowyogastudios https://www.instagram.com/jasmine.judson/ https://www.linkedin.com/in/jasmine-judson-b7158215 https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: How Allison came to the realization that you must have a balance between hustling and flowing The boundaries that she set for herself in order to build the life that she wanted How the pandemic gave Allison an opportunity to reset The “stool” analogy, and how to apply it to both your personal and business life Why community is so important, and her best tips for finding and connecting with yours LINKS: https://absolutepilates.co/ https://www.instagram.com/absolutepilates/ https://www.linkedin.com/in/allisonzang https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: How to deal with the day-to-day overwhelm faced as a studio owner Michelle’s lessons on how to get organized right now 5 things she implemented this year that made a lasting impact on her ability to show up each day Tips for owning a studio and being an entrepreneur in general A look at Michelle’s favorite technology tools LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/  https://trello.com/ https://front.com/ https://www.hatch.co/rest https://www.balanceapp.com/  https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Some end-of-year predictions for the boutique fitness industry Ideas on what to do when you hear that a competitor’s studio is closing their doors The shift that is now happening with Facebook ads {and how to adjust} Two types of Google ads and why they are so hot right now CRM and booking software trends and how to choose the right software Staffing strategies that can really make a difference on your bottom line LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: The “elephant in the room”, the Delta variant, and how studio owners should be approaching it A look at cleaning protocols and why you should continue focusing on them moving forward The current situation with masks, and how to clearly define when they are required in your studio How to prepare for an uncomfortable few weeks in light of the new variants What programs you should be offering for the time being A few words of advice concerning vaccine mandates LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Kristen’s words of wisdom on what systems to have in place for new hires How to build protocols in your business for updating your systems What to do when your systems are too complicated or complex Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out LINKS: https://kristenwestcott.com/ https://www.instagram.com/kristen.westcott/ https://asana.com/ https://monday.com/ https://clickup.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • Where to start if you have zero systems in place right now • How to go about completing tasks or implementing systems that you don’t like {but are obliged to do} • Why it is important to have a level of personalization in your systems • Best practices for organizing your systems • How to make sure that you're using a system that actually translates into getting things done LINKS: https://kristenwestcott.com/  https://www.instagram.com/kristen.westcott/ https://asana.com/ https://monday.com/ https://clickup.com/ 

In this episode, you will learn: Mindy’s tips and advice for finding the right therapist for you The collaboration that exists between the movement professional and the bodyworker A powerful reframe for how we should be networking Ways you can start building the bodywork side of business Why bodywork therapists often undervalue their services and what they charge LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • What Cranial Sacral Therapy is all about and how Mindy discovered it • The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career • Why the concept of our body “keeping the score” is so important to understand • How Cranial Sacral Therapy differs from deep tissue massage • The key types of bodywork that is formative in a studio setting LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

In this episode, you will learn: The latest on the Delta variant that is sweeping through the nation The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio Tips for working with your local health department My thoughts on vaccine mandates and how to handle them for employees and clients alike A forecast for what the next 6 weeks could look like for studio owners Why you absolutely cannot stop your sales and marketing efforts at this time LINKS: https://www.covidactnow.org/ https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: The various pivots Siobhan made during the pandemic, and how she turned the situation into a success One of the unusual pivots that she says helped her survive during this challenging time when many studios did not Advice for studio owners looking to finish 2021 off strong Why Patricia transitioned from Bikram Yoga to a hot yoga studio What she put into place in her business to grown and scale before Covid-19 impacted the industry Different systems you can implement to make the growing process as painless as possible The tremendous benefits of using sales scripts during sales appointments LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/