Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands. In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook.

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Downloa

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world. Raph leads the global Verlinvest Digital Consumer practice, with investments in eCommerce stores, marketplaces and digitally-native brands, past investments include:Who Gives a Crap, Lazada, Chewy, and Purplle – an Indian beauty site.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - htt

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.We're sharing the tips and ideas from this playbook includingwhat shifting from Purpose 1.0 to Purpose 2.0 looks like AND the 3 layers of Active Transparency.There's both lots of inspiration AND great advice in this episodeWhether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode. promise.Learn more about Klaviyo >> https://ec

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquirie

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecm

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or repl

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America.We're discussing the marketing strategies he's using to double his sales every year.And they are NOT what you expect...Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all th

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.We're talking about slow startup launches, customer research, accelerating the growth plans, wholesaling.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interest

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).Listen for updates on:how they survived the pandemic, and lessons learnttheir increased focus on sustainabilityteam, marketing, 3PLs and moreGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-p

Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity.Listen in to find outwhy socks!?how he's baked in sustainability from day one, into everythingwhy F2F selling is key to his successsome excellent plans for future growthGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We’re doing something a little different this episode.I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit.And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl!The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotif

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.Sarah explains how they're driving such growth in year 3 includingteam structurecustomer services and 3PLsfinding the right subscription softwareads - TikTok, Facebook, InstagramA tip-packed episode!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join ou

Samuel Leroux is co-founder at SOLIOS Watches a disruptive DTC brand selling high quality, elegant and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now have over 10,000 customers and this year should hit over $2million via their Shopify store.Listen to be inspired by:- The SOLIOS watches founder story- How SOLIOS have built their team- The important of sustainability at SOLIOS- How SOLIOS have doubled sales each yearLots of great tips tooGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info L

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.Lucy is sharing a heap of in-depth advice, including:- how she's grown their wholesale channel to 6 figures using Faire- how she's built her remote team, and makes it work really well- how she's overcome lots of accounting hurdles- how to recognise an eCommerce store needs to be shut downGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/rev

Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next.We're chatting about- how to hit the ground running in a new job- subscriptions for success- selling luxury coffeeand a lot more (of course!)..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircl

Well.. not quite!But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue.Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store.Hear tips from:- Ian Hammersley, The Hammersley Brothers- Kelly Barner, Dial P for Procurement Podcast- Martin Heubel, Consulterce- Gavin Warwick, SmartFreight- Sara Arthrell, BrightPearl and Inventory PlannerPLUS host Chloe Thomas summarises it all into 7 key action points for you to follow...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and proud recipients of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year.We're chatting about building a recommerce business (selling used goods), and how it opens doors in existing markets. How getting to know the customer has been crucial to their success, How and why they've decided to shift to eCommerce after 8 years in business. LOTS of great tips and ideas and inspiration in this episode...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or rep