Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.In this episode we discuss:The impact of pre-loved clothing on the fashion industryWhat role do Influencers play in selling pre-loved clothing?How can mainstream retailers get involved in the secondhand market?Leverage online shopper activity and product trends to inform physical shopsTime stamps:[05:05] Having a large corporate following, diverse donations and popular charity shops.[08:06] Using online data for trends.[11:09] Consumers want bargains and unique clothing options.[14:40] How Oxfam promotes sustainability in product sourcing.[20:33] Be genuine, use take back schemes and why influencers matter.[24:10] Tips for listing on eBay.[25:45

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.In this episode we'll be diving into some of the key takeaways from his new book:What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?How do the six core principles of eCommerce growth work together?Building customer loyalty and repeat purchasesWhat is the significance of cross-functional and departmental growth?Time stamps:[03:44] Failed attempts at writing a book and changing career.[07:36] Evolving career in digital marketing and eCommerce.[14:38] Customer-centricity key to understanding and serving customers.[18:02] Creating habitual buying process for high customer loyalty.[24:06] Archive.com for managing social media.Start a free trial with Prisync and get 50% off your first

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.Peter also highlights the importance of environmentally responsible manufacturing and transparency.In this episode we discuss:Manufacturing in the US and the challenges and advantages of domestic productionHow do you integrate sustainability into your business practices?Comparing word-of-mouth marketing to other forms of advertisingHow Peter approaches vert

Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape. I asked each of them to answer this question:"What is your favourite way that AI is helping eCommerce brands right now?"We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations. We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.In this episode we discuss:How are brands incorporating generative AI into their strategy?Examples of how AI improves the creative process in eCommerceThe ethical considerations you need to knowWhat are the potential environmental benefits from using AI?What can small businesses benefit from AI the most?Time stamps:[02:53] AI can help with easy wins, personalisati

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year. Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program. The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent. In this episode we discuss:The environmental impact of stone paper – and why he chose that materialHow word-of-mouth marketing helped grow MOYU's businessShifting towards eCommerce and B2C salesKey strategies to expand into the wholesale retail marketHow is MOYU working towards managing the environmental impact of the paper industry?Time stamps:[03:27] Testing market interest in erasable notebooks

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Lucie Harrild from comhla episode 449.In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla.LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/449This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept. The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacrificing personal style.Lucie discusses her plans to open a physical store and use it as a platform for online marketing. She reflects on the importance of telling a unique story, the growing awareness of the environmental impact, and ways to help consumers make better purchasing decisions,In this episode we discuss:How can a website bring a concept to life?Why you need a physical store as a marketing platformWhat is ‘choice editing’?Mainstream vs sustainable fashionSupporting customers through the (often) confusing

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Harnett from Seep episode 448.In this clip, Laura explains how Seep are building their community via these 3 StepsGreat customer serviceInfluencer engagementEducationLISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/448This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. We also touch on the debate around subscription models and provide valuable advice for participating in trade shows. In this episode we discuss:Reasons to avoid running a subscription businessLessons learned from participating in a trade show targeting wholesalers and retailersThe power of free gifts and brand collaborationUnderstanding the circular economy and the way products are madeWhy brands should aim to achieve growth across all channelsDive In: [02:27] Why Laura chose to start her own business.[04:52] What it’s like starting a UK-based eco-cleaning brand.[10:26] Pro

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Alessandro Di Trapani from Grub Club episode 447.In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account. LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/447This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building. He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business. Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies. In this episode we discuss:Why you need to be investing in brand and messaging toneHow do you communicate effectively and resonate with people?Analysing cohorts to evaluate marketing strategiesHow real-world interactions, such as consumer shows, helped the business grow… and the unique benefits of using insect protein in dog food! Dive In[04:32] How the pandemic sparked a boom in the pet industry[09:21] The brand strives to be the obvious choice for customers by educating abo

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Crawford from Mama Bamboo, episode 446.In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing. LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/446Enjoy!ChloeThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.  In this episode we discuss:Tips to achieving B Corp certificationThe benefits of using Shopify for its eCommerce storeHow to balance in-house versus outsourced areas of a businessThe role of face-to-face shows in your marketing strategyAdvice for reducing a business's carbon footprintWhat the best email nurturing journeys for customers areUsing TikTok for organic growth in e-commerceTime stamps:[03:07] How Laura used Shopify for an easy website launch.[07:54] Working with a small team of five and outsourced marketing expertise.[10:16] Reaching out to wholesalers for the need of on-shelf presence.[15:54] The mission to become t

In this episode we find out how a sustainable denim brand is fighting against fast fashion.We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people. We cover some big topics in the eCommerce world!The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity. In this episode we discuss:How sustainability can drive community How to get organic conversions from TikTokWhy you need a ‘mission-first’ approach to product developmentPractical tips for creating a community Ways to implement authenticity in your marketingHow to get the most out of ChatGPTTimestamps:[00:29] The role of TikTok marketing in fashion.[04:51] How slø is expanding to fashion.[07:43] The 'Instagram model' and having a small, versatile content-based team.[12:05] Market to a segmented, diverse community for successful growth.[15:

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.In this episode we discuss:How to run your own short-term stock clearance eventsWhy you should include charities in your overstock distribution Leveraging technology for in-person sales, such as the SumUp Card ReaderHow to make sure everything sells at a 2 day eventA great system for building a teamFind out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Dow

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.In this episode we discuss:How brands can provide carbon neutral options to customersCarbon offset credits Why we need to reduce carbon emissions How Shopify invests in environmental improvement How using carbon credits can help build customer relationships Find out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Do

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!In this episode we discuss:When to expand your business’ reachHow to choose the right packaging optionsPlastic vs. cardboard packagingConsolidating your to-do listHow to run a B2B eCommerce businessFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https:/

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation. In this episode we discuss:How to manage inventory Calculating your margin Actionable tips for stock management Using storytelling as a way to connect with customersSimple ways to reduce wasteFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase

Saxon Wright is Chairman and co-founder of two B Corps:Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores. In this episode we discuss:Customer education around sustainability Introducing an eco-friendly re-use scheme To B Corp or not to B CorpThe differences between D2C, Wholesale and International marketing Pinterest as a marketing platform Low cost, recyclable packaging Find out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedbac

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. In this episode we discuss:Starting an eCommerce business based on your passionsThe pros and cons of trade showsTips for becoming a B-CorpSolutions to overstocking Creative ways to reduce carbon footprint Learn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our ema