Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity. Rants and raves include NFTs for access and a podcasting toy for white guys. Links this Episode: Attend CEX - Creator Economy Expo Tweet regarding Russian Media Russia's Propaganda Machine Epic Games Buys Bandcamp Salesforce Accounces NFT Cloud Service SF Employees Protest NFT Service TikTok Goes to 10 Minutes Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi Coinbase Super Bowl Ad Controversy Podcast Toy for White Guys - SNL h/t Tom Webster for the episode title. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions. Links this episode: Go-to-market in Web3 JP Morgan Enters Web3 Coinbase and TRUST Why Brands Need to Pay Attention to NFTs Attend CEX - Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes. Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller. Episode Links - Coinbase Rocks the Super Bowl Super Bowl Winners Spotify Buys More Binance and Forbes Andrew Davis and Loyaty Loop Register for Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up. In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity. Robert's book recommendation: The Opposable Mind by Roger Martin. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. image: Getty Images

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter? And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play? We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy. And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000. In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go! Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision? Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Podcast image: Universal Pictures

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up. The Information says media valuations are down except for paid subscription models. True? Well, not really. LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help? Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up). In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

All the wrong 2022 content predictions in one place. From Robert - - Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS. - Web 3.0 Stumbles with Security Concerns - But gets back on track. - A Big Tech Brand - Buys One of the Big Media Brands... - Data and Privacy actually become a thing in 2022. - Talent Acquisition will be the number one priority for businesses. From Joe - - Multiple tech companies turn into large media enterprises. - META develops a closed crypto community. - Content marketers begin to learn the art of acquisition. - Social tokens go big in 2022 and other crypto predictions --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind. Robert reviews: - Mirror and the Ownership Economy - The Subscription Economy - News from Dennis Publishing - Salesforce Launching a Streaming Service - IBM's new spinoff Joe reviews: - Rented land in the news (Twitch and OnlyFans) - Hubspot purchase of The Hustle - The NFT Boom - Clubhouse at $4 billion valuation - Name/Image/Likeness from the NCAA --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC. What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.) Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.   Twas the Night Before Break by Robert Rose   ’Twas the night before break, #TheStruggleWasReal, No marketer rested easy, discontent did they feel.   Budgets and plans hung by email attachments, In the hopes that VPs would approve their advancement.   Managers all sighed and climbed into their beds, While visions of new podcasts danced in their heads.   She in Lululemon and I in Cowboys gear  Had settled in for cocktails after a long, chaotic year   When onli

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds. Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch. In acquisition news, Nike buys metaverse company RTFKT. In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event. As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available. Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed? M&A is taking off in the newspaper industry. But what is a newspaper anyway? Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick. And cosmetic company Lush kills all social media content production. Good move? In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes a

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection.  For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY Q

In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution. 2. Most influential book of all time and why? Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist. 3. If I wrote a new book right now, what would I write about? Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker. 4. Favorite/best TV show of the year. No contest...Ted Lasso. 5. Favorite current gadget. Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee. 6. Biggest marketing trend of next 12 months. Joe believes NFTs and the metaverse will be a fad for markete

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct). Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt. Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility. Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert says yes, Joe says no, and Nike starts to create IP for Web 3. In the continued platform wars, Google and Amazon start a war with Roku over search and data. Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world. Disney lowers Disney+ expectations. Can they compete with Netflix? Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC. Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade. And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram? The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here. In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs. This Old Marketing can be found on Twitter at #ThisOldMarketing. -------- The world has changed and so has the way we learn. Embrace a new approach to building the skills and knowledge you