Mattie James

Growing your email list subscribers is one the best ways to increase readership and pageviews on your blog. It's also tough to get new subscribers on a regular basis. So how exactly can you pull it off on a consistent basis? In episode 82, I share what you need to build your list and how you can keep the momentum going once readers start becoming subscribers. Want the free notes and worksheet from this episode? Head on over to mattieologie.com/ep82 to download for free!

Podcast back! You'll notice that here at Mattieologie we're producing A LOT of different types of content. Podcasts, blog posts, YouTube videos and more. It's a lot to take on and deciding what content should be on what platform can get tricky. In episode 81 of the podcast, I share exactly how I decide what content goes on what format. Want the free notes and worksheet from this episode? Head on over to mattieologie.com/ep81 to download.

In episode 80 of the Mattieologie podcast, we're discussing how to email someone you want to collaborate with. I've discussed email techniques in the past, but in this episode, I specifically focus on approach and building rapport. There's a point when I get a bit "passionate" but only to drive my point home. Enjoy. Be sure to get the free podcast notes at mattieologie.com/ep80.

As content creators grow in the digital space, they're adding more video and podcast content to their blogs and online identities. My podcast is a little less than a year old and gotten serious about my video content within the last year, but many of you have asked how I'm so confident on my podcast and in YouTube videos. I definitely have my insecurities like the next person, but there are a few tricks that help with my confidence. In episode 79 of the podcast, I break down how to come across confident in your podcasts and videos with three tips.

Is Facebook still important? Yes. And it's worth separating your personal profile from your public (business/blog/brand) page. Sure, it seems like extra work, but in episode 78 of the podcast we'll break down some good reasons why it's worth separating the two if you choose to market and engage with your audience on Facebook. Be sure to download the free show notes recapping this episode at mattieologie.com/blog/ep78.

Today on the podcast I'm answering a question from Twitter. Tiffany asks if she's gotten too specific because she's primarily focusing on Black millennial women. She also questions the definition of niche. In episode 77, I break down the fundamental difference between niche & target audience and why you need both. Have a question for the podcast? Send it to askmattie@mattieologie.com with your name, city & URL and I'll try to answer it on the next show. If you have a question on social, be sure to use the hashtag #AskMattie. Good news, there are show notes recapping today’s episode and a free worksheet to apply everything you’ve learned to your blog today. Download it at mattieologie.com/ep77.

It's tough to build your following online. You're not sure if people will like what you're doing so you're apprehensive to share, but you know you need to get people to you blog/profile/business so they can hire you, collaborate with you or buy your product. And finding a way to do that without being annoying and spammy is quite the struggle. In episode 76 of the podcast, I share how it's possible to be shameless without being spammy and indeed, build your online following. Good news, there are show notes recapping today’s episode and a free worksheet to apply everything you’ve learned to your blog today.

I have a lot going on. My business has really taken off in the last 6 months within the first calendar year of me being a mother and my marriage has never been better. But I must admit, my friendships have taken the L for it. Not because I love my friends any less, but because the way my life is currently set up I just don't get to hang out as much as I'd like. In episode 75, I get candid about how life is making me a sh-tty friend and how I've dealt with it. Good news, there are show notes recapping today’s episode and a free worksheet to apply everything you’ve learned to your blog today. Download them at mattieologie.com/ep75

You can't do it alone. Trust me. I've tried and failed many of times. Even if you just want to blog, eventually you'll need help staying consistent and creating high quality content. In business, you certainly need employees to help the flow of your company and ensure quality control & customer service. But I get it: trusting people and making sure that you can pay them can be daunting. In episode 74, I talk about how to get people to work for you (even if you're just starting out.) Good news, there are show notes recapping today’s episode and a free worksheet to apply everything you’ve learned to your blog today. Download them at mattieologie.com/ep74.

Some of you may listen to my other podcast, Mattie & Chris, that I host with Hubs. We're coming up on our podcast's one year anniversary and we're so happy with the success of it. It wasn't easy. In the beginning we had a newborn (whose now a very busy toddler) and we think very differently when it comes to ideas that we want to execute for our brand. In episode 73, I candidly discuss the pros and cons of working with my husband in the case you're considering working with your spouse or significant other. Good news, there are show notes recapping today’s episode and a free worksheet to apply everything you’ve learned to your blog today. Download it at mattieologie.com/ep73.

I've been an intern 4 times. When I was 21, 24, and twice when I was 25 (the year I started this blog). They've all been interesting experiences - sometimes good, sometimes bad - but it was something I absolutely needed to go through to become the entrepreneur I am today. In episode 72, I breakdown my intern experiences in detail and share the most important thing I learned from being an intern. Good news, there are show notes recapping today’s episode and a free worksheet to apply everything you’ve learned to your blog today. Download them at mattieologie.com/ep72

Blog posts are tedious. I know you probably don't want to hear that but it's the truth. Especially when you have to find the perfect photo or graphic to go with the post and then promote it on social. There's also spellcheck, formatting, etc, etc. On episode 71, I share the 5 steps of writing the perfect blog post. After all, I've written some really bad ones and some good ones over the years. Be sure to download the show notes and free worksheet recapping this episode at mattieologie.com/ep71.

The upkeep of a blog can be expensive. Between a designer, photo editing software, layouts, it can start to add up. But there's good news, while your budget may be modest there are some little changes you can make without breaking the bank. In episode 70 of the podcast, I discuss 3 things you can do to make your blog look better for free (or very little). Be sure to download the show notes and worksheet for free at mattieologie.com/ep70.

We all have a lot going on in our day to day lives. There's work, school, our social lives, kids, husbands, wives, significant others, parents and anyone else who needs our time and attention. So how do you balance it all? How do you remember it all? With a things to do list? A planner? An assistant? In episode 69, I discuss how to [try to] balance it all without burning out and going insane. (This is the second podcast I've done on "balance" - the first one was episode 20.)

I had one of those days today where I didn't want to be an adult and work. I didn't want to go running this morning either. I just wanted to be lazy and watch makeup tutorials on YouTube. But guess what? I recorded all of next week's podcasts, ran 2 miles (on an incline) and stayed faithful to my vegan diet. No really, I swear. In episode 68 of the podcast, I discuss 3 ways to push through when you don't feel like working. Surprisingly, none of them include alcohol. Be sure to download your free show notes & worksheet recapping this episode at mattieologie.com/ep68.

We've all been really hard on ourselves. Some of us more than others. We get mad at ourselves because we haven't arrived yet or because we aren't executing perfectly. But even self criticism needs to be constructive. And sometimes being hard on ourselves is holding us back from what's most important - executing. In episode 67 of the podcast, I discuss three things we need to let go of and how to follow through. Be sure to download your free show notes & worksheet recapping this episode at mattieologie.com/ep67.

Reading is fundamental. And it is certainly instrumental in the successful year I've had. I don't think I've read as much in the last 5 years as I have this year and it certainly shows. I've never been a better blogger and businesswoman. There was one book I read that stood out in my mind and I had to share. In episode 66 of the podcast, I let you know what that book is and the three most important things I learned from it. Be sure to download the show notes recapping this episode and free worksheet at mattieologie.com/ep66.

Happy Thanksgiving, lovers! There are no show notes for this episode but I certainly wanted to share the five things I'm most thankful for. Wishing you a blessed holiday with your loved ones!

Working with brands as a blogger can be an exciting and fulfilling experience. However, it is lots of work especially depending on how long your partnership with the brand is. There's a lot of back and forth via email and sometimes phone making communication a huge factor in those types of situations. In episode 65 of the podcast, I discuss the one thing you must do when you work with brands to be successful. Be sure to grab your free show notes & worksheet recapping this episode at mattieologie.com/ep65.

When I started MIMOSA eight weeks ago, I had an idea of what I wanted but had no idea what I was getting myself into. It takes a lot more than what subscribers see. Between getting templates made, making sure that we had content to deliver and a lot more. In episode 64 of the podcast, I share all the lessons I've learned so far and how I've been keeping up with maintaining a lifestyle newsletter. Be sure to get your free notes recapping this episode and worksheet at mattieologie.com/ep64.