Content Inc With Joe Pulizzi

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting. And, as always, thanks for your support and patience. Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level. Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete. Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business. When times get desperate, it's time for desperation revenue. In this episode we'll talk about a fairly simple strategy that will buy you six to nine months of runway time. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email. Are you building content assets or building audiences for big social networks? You decide. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company. If this is you, now is the time to make changes to your brand. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break? Content burnout is a thing. All creators go through it. How can we stop it? Well, there may be a strategy for that. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend. Having no control over content distribution and no direct line to paying customers is a scary and fallable business. And we at The Tilt are doubling down on the other side of this rented land equation. Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience? Brilliant or short sighted? You make the call. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And the question you need to ask is... ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you decide which content to update today. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple process to get you started with your exit strategy. --------- This episode is sponsored by ConvertKit. ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience. Find out why this is the no. 1 platform for creators like you. Visit convertkit.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two outcomes are certain. One is not.  There is only one answer. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three ways to take advantage of this impending recession...specifically for content creators and content entrepreneurs.

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the way of your execution? ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.