Content Inc With Joe Pulizzi

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 68:06:48
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Informações:

Sinopse

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.

Episódios

  • 240: Five Content Marketing Strategies You Must Implement Now

    24/08/2020 Duração: 31min

    Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.  

  • 239: How to Measure Trust Using Content

    19/08/2020 Duração: 04min

    Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.  

  • 238: 4 Content & Marketing Examples to Motivate You

    17/08/2020 Duração: 06min

    Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.  

  • 237: Creating a Time Journal Will Change Your Life

    12/08/2020 Duração: 04min

    Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.  

  • 236: 15 Critical Business Strategies to Implement Now

    10/08/2020 Duração: 08min

    One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.  

  • 235: Joe's Second Big Opportunity - The Rich Get Richer

    05/08/2020 Duração: 06min

    With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years will most likely be a disaster. You have some choices to make. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.  

  • 234: Joe's First Big Opportunity - The Media Selloff Begins

    03/08/2020 Duração: 05min

    Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 233: The Three Keys to a Great Content Marketing Mission

    29/07/2020 Duração: 04min

    Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 232: Out of Original Ideas? Try Recombination

    27/07/2020 Duração: 04min

    Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 231: 3 Simple Steps to Success that Nobody Does

    22/07/2020 Duração: 10min

    The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people). ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 230: Do Your Part to Kill Advertising

    20/07/2020 Duração: 05min

    Business models that are supported through mostly advertising are killing our society. Here's what you can do to help. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 229: Why Can't You Pull the Goalie?

    15/07/2020 Duração: 06min

    Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 228: Game Theory and the Million-Dollar Sweet Spot

    13/07/2020 Duração: 05min

    Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 227: Dabbling Need Not Apply

    08/07/2020 Duração: 03min

    The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.\ ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 226: The Power of Answering Customer Questions (with River Pools)

    06/07/2020 Duração: 04min

    River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 225: Audience-Building Tips from Queen

    01/07/2020 Duração: 05min

    Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 224: Playing a Different Game

    29/06/2020 Duração: 04min

    Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 223: How I Almost Quit Our Non-Profit Foundation

    24/06/2020 Duração: 05min

    When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 222: You Should Be Like the Chicken Whisperer

    22/06/2020 Duração: 03min

    Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

  • 221: Consistency and The Hook (is all you need)

    17/06/2020 Duração: 06min

    Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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