Content Inc With Joe Pulizzi

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode for you.

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself. Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think. This week’s Content Inc. podcast sponsor – ConvertKit ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience. Find out why this is the no. 1 platform for creators like you. Visit convertkit.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Disney just announced the launch of a brand new product that has nothing to do with helping the customer. I know...this rarely happens with Disney...but alas. The next time you launch a new product, make sure your first thought is about the customer, and not revenue. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Are you always fighting your marketing battles with more features and more benefits? Maybe there is a better way. Try actually changing the conversation. I talk about two cases studies here that will alter your perspective. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Almost no content creators do this exercise when everyone should. This exercise is important even if you are never thinking about purchasing an outside content property. The opportunities are endless. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

An event happened almost 40 years ago that nearly duplicated itself over the past few years. As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle. What can we learn from this? ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast. Your customers and prospects don't care about what your content is. They care about what it will do for them. That's why choosing the right content brand is so critical. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT. Strong words. But the right ones? As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005. It won't take much. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation. Here’s what I notice with most content audits: 1. Business is publishing in too many places. 2. Content frequency is not consistent. 3. Original content is not truly differentiated. 4. Not enough focus on email content or list building. 5. Audience focus is too broad. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity. Try this content curation technique that won't take many resources and could make all the difference for your content business. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better. Need a goal-setting process that works? Well, here you go. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022. In addition, we launched our NFT program, CEX Never-Ending Tickets. This week I discuss to issues I'm been working through. First is the problem with the large increase in teenage suicide. Sort of an evil cocktail of social media plus COVID-19. Second, I talk about what we can do to stop dementia. Both issues are related to screen time. Now is the time we can all take control of this very important issue. Links for this issues include: Suicide rates jump in teenage girls and the Prof G podcast with Dr. Sanjay Gupta. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.