Ponderings From The Perch

Growth starts with a mindset. Are you doubling down or are you taking a deer in the headlights approach? In this episode, Kristin Luck, Founder and Managing Partner of Scalehouse, joins Priscilla for a vital conversation on establishing a growth mindset for the upcoming year. Will you double down in 2022?

…the stockings were hung by the chimney with care, in hopes that the Little Bird Marketing 6th Annual Holiday Spectacular! Spectacular! podcast soon would be there. Wait no more, Clement, the moment has arrived with a highly metaphorical clatter on the lawn!  In this very special year-end episode, you will hear the peeps battle it out in a game of obscure holiday trivia, witness the airing-of-grievances-style “Cold Weather/Hot Takes,” (prepare to have your sensibilities offended!) and hear Momma Bird Priscilla McKinney finally answer the question on everyone’s minds: sledding or snowball fight? Join us for all the fun stories, music and more! Happy holidays from the Peeps!!

Join Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making and messaging — Melina is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.

Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation. SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the framework, map out a strategy and develop the marketing actions needed to execute that strategy, ultimately creating your unique flight plan.  Have we piqued your interest? Book a consultation.

Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”

Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.

Collaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a critical and potentially business-altering discussion regarding the benefits of a content marketing system. Utilizing a CMS provides you with a space to implement permissions and adjust access based on each user and assure your branding is consistent across emails, blogs, webpages and more. Ultimately, a CMS allows your team to collaborate in an efficient way. Learn more in this episode of Ponderings from the Perch.

Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shifting landscape of market research and insights. BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.

Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.

Join Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great.   Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner.   Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable?   This episode of Ponderings from the Perch will assist you in getting your website in tip-top shape.

In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago.  Listen in to an amazing Q&A panel on all things Marketing with: Priscilla McKinney, host and CEO of Little Bird Marketing  Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios Jamin Brazil, Host of Happy Market Research Podcast Emily Soccorsy, CEO and Co-Founder of Root + River Enjoy!

InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change.  You can find more from Katja Cahoon on Youtube

Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.

Ready to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona. “Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best client.”   Eighty-two percent of companies that have a buyer persona come to market with a clear value proposition. If you want success, you’re going to have to do the work of ideal buyer personas.   Are you ready to put in the work to make your business the best it can be? If your answer is yes, this episode will help you get going on the right track.

Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.

In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.

In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry. Find the evolving, interactive glossary of UX research terms here:  UX Lexicon | Curiosity Tank

According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics. 

In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.