Ponderings From The Perch

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in the same small town in the Midwest they exchange several knowing glances. Yet they continue to work day in and day out to bring the marketing and PR aspects of their jobs into the same strategy. With Helene's massive experience with companies like Midway, Nike, Nestle and more, she gives real-world examples of the debacle that ensues when Marketing and PR Departments don't communicate. Although they discuss Helene's husband's Neanderthal origins, Helene also sheds light on tips for getting free press to advance strategic marketing goals. With a background in journalism, she talks about the full-court press that must be done to convince someone in the news to pick up your story. They end with a fun plug for a new product Helene has brought to market of her own creation, Back to Beauty Anti-Wrinkle Head Cradle which is

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with the illustrious Jeff Cannata. As fellow podcasters they explore the idea that revealing the inner-workings of making a podcast might indeed be like making sausage - a bit messy, but worth it all in the end. First and foremost she is a huge fan of WE HAVE CONCERNS podcast which he co-writes and hosts with Anthony Carboni. They discuss the process of starting a podcast, naming conventions for episodes, consistency and technical issues. Jeff also sheds light on the Patreon model and the selection of social media they use for their show. More importantly, they discuss the importance of being authentic. Jeff's expertise in developing epic content, building an audience, managing growth and mastering the dad jokes should not be missed!Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the sign language interpreter for the Nelson Mandela memorial service and discusses, with incredulity, the absolute audacity some people have and the painful experience that is watching fakers try to spin their story. They discuss the cost on businesses when they hire a faker and the on-going costs if they are not let go. They decide that it is not immediately clear if these people are "using a different method of communication" or not. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotional giveaways and questions marketing decisions that make companies all look the same. She talks about her thought process in developing marketing strategies that will offer that will create the right behavior with clients which lead to increased revenue. They marvel at Baz Lurhmann's genius and discuss what makes people influential in marketing. Priscilla expounds on the need to embrace your natural curiosity about people's revenue picture in order to craft a winning marketing plan. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about podcasting. She pours out her heart on her love for podcasting and reveals some of her current personal playlist. As both are podcasting professionals, they discuss the virtues of podcasting and how it compares to blogging. Join them as they marvel at the wide variety of experts available to everyone totally for free. She also elaborates on the intimacy a podcast listener can feel with the podcaster. Want to start a podcast of your own or simply tell better stories at cocktail parties? Either way, you'll wonder to yourself, “What would I podcast about if I were brave enough to get started?” Let us know your answer in the comment section as you review this podcast on iTunes. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning them with your business values. She gets practical and talks about how and why to make SMART goals which are S for specific, M for measurable, A for assignable, R for realistic and T for time-driven. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She again pontificates on her love for her business coach of Trustpoint Management and Sandler fame, Brett Baker. She elaborates on why this type of goal setting is the basis for a disciplined culture and how it contributes to creating a real space for creativity and excellence. She shares her thoughts about the importance of creating a WISH LIST each year and how writing down goals are really the only way to provide a benchmark for your company's growth. Did we mention she gives away a freebie in this

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusiasts as they discuss ad agency ownership and life working in the media. Listen as these old friends examine the long-term benefits of marketing for consumers and offer advice for small mom and pop shops looking to advertise in television. And who knows, you might even get some advice on your backswing! Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creating New Year’s resolutions in the workplace and aligning them with your business values. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She also gives insight about simplifying life — at work and home — by using energy towards the things that truly matter. She discusses her company’s process of setting SMART goals and shares tips given to her by business coach Brett Baker, of Trustpoint. Most importantly, she shares her New Year’s resolutions with us and how she plans to accomplish them. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry where ideas are inventory, how do you stick to a winning process for idea generation. She also gives insight into the environment of allowed failure which keeps creatives encouraged to explore new ideas. She discusses the value or lack of value people place on creative thought, and the importance of practicing creativity throughout your lifestyle - beyond work hours. Most importantly, she tells her tale of singing Bette Midler's WIND BENEATH MY WINGS at a funeral. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAKE you sign up for Trello. Why not? It's free and it is SUPER AWESOME to say the least. Join these two funny and smart girls (wearing amazing lipstick) as they discuss the many uses for Trello from shopping lists, party planning to managing large advertising budgets. BEHOLD the first podcast giveaway with Stella giving instructions on how to get a free month of premium or business class just because she is awesome. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRATEGY needed to develop a great website. Clients are an integral part of understanding what problems a website can solve for them. As they discuss creativity, relevance, page ranking, sales cycles, and mostly integration of marketing strategy online, etc., she reveals a few words which cannot be uttered at Little Bird Marketing including, but no limited to starburst, synergy, Comic Sans and tri-fold brochure. They finish up with a review of 2014 website design trends. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the purpose of a website, website design trends. From cascading tiles, to She confesses purchasing the domain addresses of her kids' names for safekeeping. If you have been wanting a website opening with a chicken and a balloon, this is the episode for you! Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes inspiration to read and write as one lump event and explores the interconnectivity of multiple creative endeavors. Fighting the Protestant Work Ethic's notion of doodling as lazy, she encourages everyone to dive into their creative side and listen to one's own life for creative threads which can lead to amazing discoveries. Also, if you have an extra autoharp lying around, please send it to her immediately! Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you have really been through a challenge together. She discusses the value of asking for help from her team to assuage the mild panic that occurs when you try to do it on your own. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her superfluous talents. Life in the Midwest has so far brought her fluency in Spanish no where fast, which keeps coming as a big shock to her system. She and Dan discuss the nuances of culture and how different ethnicities relate to different marketing messages, and different marketing platforms. Original theme music by Chris Stewart.Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication. Original theme music by Chris Stewart. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a completely superfluous and sensational way about a not-so-current event which leads them to wonder if China might be using censorship as a thinly veiled attempt to parent their teenagers. This podcast falls outside of the current frugality campaign. Original theme music by Chris Stewart. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. This is part two of a previously published podcast. Original theme music by Chris Stewart. Learn more about your ad choices. Visit megaphone.fm/adchoices