Analyticstoday Podcast

I am at the Sirius Decisions Technology Exchange conference and we finished the day 1 of the conference. In this special edition of the AnalyticsToday podcast, I have summarize the lessons from the session today so for those who are not able to attend can get a quick overview and those that attended can have a good summary of the day 1. Follow up on our website at www.analyticstodaypodcast.com

In this podcast we will interview another very special guest Alex Pelletier who is the CEO of a marketing automation consulting firm called Perkuto. Join us, as Alex shares his journey from a financial advisor to becoming a marketing leader and how the new trends in marketing automation and technology are reshaping marketing. You can get show notes on our podcast site www.analyticstodaypodcast.com

This is the first ever AnalyticsToday interview podcast where we have a very special guest. In this podcast, we will interview Dave Rigotti (VP of Marketing at Bizible) and ask him really interesting and tough questions about marketing attribution, his company Bizible and get the details that will help marketers take their attribution to the next level. Another big announcement is our new podcast website is live - www.analyticstodaypodcast.com and this will be a permanent place for our podcasts going forward.

Finding your dream digital marketing or analytics job in this competitive market is hard. You need strong verbal communication, writing and presentation skills besides your domain expertise. In this podcast, we discuss the best practices to follow when writing your resume so your chances of getting an interview increase. For show notes and detailed insights, visit www.datacrackle.com

Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011. This phenomenal growth has led to several disruptions in traditional way of doing marketing and business. In this show, we discuss the 5 key disruptions and how to prepare for it. For show notes and links to ebook downloads go to www.datacrackle.com

Integrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the world. In this show, we will discuss the most inspiring and actionable insights from these leaders. You will also learn the qualities and characteristics of the best kept secret of marketing. The ebook and other resources will be shared in the show notes at www.datacrackle.com

Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to have be questions by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques and hack your lower performing marketing channels to produce results.

Customer Relationship data such as accounts, contacts and leads are the most important data you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask to measure the health of your crm and contact database. We will also provide insights on how to manage the sanity of the data being collected.

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the results of the survey and extracting actionable insights for our listeners. The copy of the survey will be available on the podcast show notes on datacrackle.com

2016 is coming to an end and analytics professionals & marketers are already planning for 2017. To help our listeners plan for 2017, we have prepared a list of 21 advanced analytics and marketing predictions. We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional. These predictions are well researched and are back by data. Listen to the entire show and leave us feedback!

Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion. In this show, we will drill down to the 10 key areas of focus for improving your digital conversion using data. We will discuss conversion optimization formula, micro vs macro conversion, risk reversal, design components and many other factors that influence conversion.

Do you think you are closing all of your data analytics gaps to run your operations successfully? Do you know what are some of the biggest areas data professionals tend to overlook? Join us, as we dive deep to discuss 15 data and analytics mistakes and how to avoid these. Some of the ponits we will discuss are: 1. Deprioritization of business outcomes 2. Hypothesis based vs exploratory analysis 3. Running analytics in silos 4. Unstructured data and many more.

In this show we are going to talk about the key takeaways we gathered from a recent Big Data survey so you can take action on the survey data. NewVantage partners is a Big Data consulting firm that runs an annual survey called "Big Data Executive Survey" in which it targets senior Fortune 1000 business and technology decision makers. The purpose of this survey is three fold: 1. To understand the role of big data and analytics in the organization 2. Get insights on how big data is being applied across various business units 3. How analytics is changing the industry and the organizations Let's dive in!

Every year, SalesForce releases a report call the "State of Marketing". They survey thousands of marketers each year and compile the findings into a content heavy report. This year the goal of the survey was to understand: 1. Macro and micro trends influencing and changing the role of marketing. 2. How different types of marketing teams approach marketing intelligence and customer experience 3. New developments in the digital marketing industry. In this podcast, we are going to take seven insights from the report and present it in an actionable format for our listeners so you can apply the research directly to your business.

We have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, vision and what are the next steps. There is also a surprise announcement at the end about our brand new podcast show...so keep listening. Please leave feedback!

Last year, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this show, we would like to share the audio recording of the session. You can find the powerpoint presentation and the transcript at Datacrackle.com.

We love analytics and big data but what we love more is our ability to stick to our favorite terms. There are many cliche words we regularly use and sometimes we don't realize what these words mean and how practical they are. In this podcast, we want to have fun with few of the most popular big data cliche words that are used frequently in the business world. Join us and lets have some fun.

Data and analytics have influenced our lives in many ways. I remember, my first personal electronic device was Texas Instrument TI-34 calculator and today kids interact with any type of screen as it it were a tablet. The technology revolution we experience today is fueled by data revolution. In this podcast, we will explore various personal data driven technologies and devices that have improved our lifestyle, simplified transportation, delivered non stop entertainment and many more. We will also discuss how in the near future data and analytics have promise to increase our life span and change the way we live our lives.

Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world and also one of the most effective form of marketing. In this podcast Jeremy and Sameer will take you through the journey of how email has evolved and share some advanced tips, tricks and ideas for improving your marketing automation and email marketing programs.

Marketing is no longer about relationship between people...its about relationship between people and technology. The most successful organizations know this well and they have used the marketing technology stack to their advantage. Join us and learn how your company can use technology to become a world class marketing organization.